Mobile phone advertisement media system and propagation method thereof

A mobile phone advertising and media system technology, applied in transmission systems, electromagnetic radiation induction, telephone communication, etc., can solve the problems of consumers not being able to watch anytime, anywhere, inaccurate audience, and high advertising costs, to stimulate purchase intentions, Promote the effect of enterprise sales and accurate communication

Inactive Publication Date: 2012-01-11
GUANGZHOU WIDTH INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditional advertising media spreads to readers and audiences with text, pictures, and videos through print media, television, movies, and the Internet. In this way of communication, the audience is inaccurate, and the audience may not be potential users of the enterprise. In addition, the cost of traditional advertising media is high, and the high advertising cost is unaffordable for many small and medium-sized enterprises. Moreover, traditional advertisements need to be disseminated by means of TV, the Internet, and pictures, and consumers cannot watch them anytime, anywhere. advertise

Method used

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  • Mobile phone advertisement media system and propagation method thereof
  • Mobile phone advertisement media system and propagation method thereof
  • Mobile phone advertisement media system and propagation method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0033] refer to figure 1 , a mobile phone advertising media system of the present invention, comprising:

[0034] A two-dimensional code decoding engine 1, which performs image recognition on scanned commodity two-dimensional codes and / or commodity barcodes;

[0035] A mobile phone interface module 2, which sends image recognition results and mobile phone user information to the mobile phone data transceiver module 3 or receives the streaming media URL sent by the mobile phone data transceiver module 3, and extracts streaming video according to the streaming media URL;

[0036] A mobile phone data transceiver module 3, which receives the information sent by the mobile phone interface module 2, and sends to the server-side data transceiver module 4 or receives the streaming media URL sent by the server-side data transceiver module 4 through the wireless network, and sends it to the mobile phone interface module 2;

[0037] A server-side data transceiver module 4, which receiv...

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Abstract

The invention discloses a mobile phone advertisement media system and a propagation method thereof, and relates to a media system and a media propagation method, in particular to the mobile phone advertisement media system and the propagation method thereof. The system consists of a two-dimensional code decoding engine, a mobile phone interface module, a mobile phone data transceiver module, a server data transceiver module, an advertisement background management module and a database. After consumers scan barcodes or two-dimensional codes on commodities, advertisements can be triggered to play and the operation is convenient and simple. Through a background advertisement management system, advertisement replacement can be realized easily and the high-cost advertisement production of the traditional advertisement is avoided. The mobile advertisement media propagation method has the advantages that the advertisements of the commodities can be viewed on mobile phones by scanning the two-dimensional codes or the barcodes of the commodities, the advertisements of the target commodities can be viewed by the consumers anytime and anywhere, and the propagation method is more direct and more accurate and can be used in advertisement media.

Description

technical field [0001] The invention relates to a media system and a media dissemination method, in particular to a mobile phone advertisement media system and a dissemination method thereof. Background technique [0002] With more and more advertising channels, at the same time, there are many restricted conditions, the effect is difficult to quantify, and in many cases it is impossible to achieve accurate advertising; the advertising information cannot be updated at any time; the target group is scattered; it is difficult to locate and so on. A large amount of advertising investment may be submerged in the vast ocean of advertising at any time. Traditional advertising media spreads to readers and audiences with text, pictures, and videos through print media, television, movies, and the Internet. In this way of communication, the audience is inaccurate, and the audience may not be potential users of the enterprise. In addition, the cost of traditional advertising media is ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04M1/725G06K7/10H04M1/72439
Inventor 吴秋蓉陈建刚
Owner GUANGZHOU WIDTH INFORMATION TECH
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