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Method and system for implementing IPTV (Internet protocol television) audience investigation

A technology for audience survey and information collection, which is applied in the field of communication, can solve the problems of low accuracy, low real-time investigation, and inability to obtain information from it, and achieve the effect of improving accuracy and comprehensiveness

Active Publication Date: 2012-03-14
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the general IPTV ratings survey method collects almost all user ratings information, and then screens out relevant information; therefore, in addition to the data required for ratings surveys, a lot of useless information will be generated
Moreover, even after the audience survey is over, the work of collecting data does not stop, and the real-time nature of the survey is not high
In addition, because the traditional calculation method of ratings only expresses the opinions of all people by selecting some people as representatives, the accuracy is very low
In addition, because the data collected during the real-time survey are often obtained from some scattered viewing orders, it is impossible to obtain more comprehensive information from them

Method used

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  • Method and system for implementing IPTV (Internet protocol television) audience investigation
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  • Method and system for implementing IPTV (Internet protocol television) audience investigation

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Embodiment Construction

[0049] In general, in order to realize IPTV viewing audience survey, the viewing survey client can obtain viewing information from IPTV system equipment or IPTV user terminals according to the survey task, obtain the required information through the collection configuration strategy, and send it to the viewing survey server. After receiving the required information, the ratings survey server queries the IPTV service system for the corresponding complete data according to the marked data, and then performs statistical analysis according to the pre-configured statistical strategy, and finally forms a statistical report.

[0050] The above operation idea generally includes the following steps:

[0051] (1) The IPTV viewing survey system performs configuration initialization after receiving the viewing survey request;

[0052] (2) The IPTV viewing survey system starts measurement and transmission preparations;

[0053] (3) The IPTV ratings survey system starts the ratings survey ...

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Abstract

The invention discloses a method and system for implementing IPTV (Internet protocol television) audience investigation. The method comprises the following steps: acquiring audience information according to the investigation task, and acquiring label data by acquiring configuration strategy; and inquiring corresponding audience detail data according to the acquired label data, and making statistics on the inquired audience detail data according to the statistic strategy. The method and system disclosed by the invention can be used for acquiring more accurate and comprehensive audience data according to the audience investigation, thereby effectively enhancing the accuracy and comprehensiveness of the IPTV audience investigation.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and system for realizing Internet Protocol Television (IPTV) audience survey. Background technique [0002] With the diversification of entertainment media and information provided by TV media and related industries, the competition in the TV program market is becoming increasingly fierce. With the rapid development and continuous evolution of informatization in China, TV ratings (also known as audience measurement data) occupy a dominant position in the important decision-making basis of TV media and related industries. [0003] As a new media viewing method different from traditional broadcast TV and digital TV, IPTV not only provides traditional TV media transmission for the majority of viewing groups, but also provides viewing terminal users with IP technology and viewing system head-end The ability to interact, so compared with traditional TV ratings surveys, IPTV ratings...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L29/06
CPCH04N21/252H04N21/6125H04N21/6175H04N21/6582H04N21/44224
Inventor 缪川扬阳彦字王东
Owner ZTE CORP