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Push method and system based on user feedback information

A technology of feedback information and recommendation system, applied in the field of communication network, can solve the problems such as failure of audience response to collect feedback in time, user harassment, delivery accident, etc., to improve the efficiency of push and the success rate of marketing, solve the problem of data adaptation, improve The effect of accuracy

Inactive Publication Date: 2012-03-21
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the push method in the prior art does not have a channel for interacting with the user, so that the audience's response cannot be collected and fed back to the operator in time, and the operator cannot deliver the information that the user is interested in according to the user's preference, resulting in a negative impact on the user. excessive harassment
In addition, a large amount of delivery and scheduling work relies too much on manual operations, resulting in time wastage and frequent delivery accidents

Method used

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  • Push method and system based on user feedback information
  • Push method and system based on user feedback information
  • Push method and system based on user feedback information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0020] This embodiment provides a push method based on user feedback information, such as figure 1 As shown, the method includes:

[0021] Step 101, collect user feedback information at the user terminal.

[0022] The user terminal in this embodiment is a mobile phone user terminal or a computer user terminal. Feedback information includes explicit feedback information and implicit feedback information. Explicit feedback information includes users' direct comments, ratings, and interest level descriptions on recommended content. For example, elements such as buttons and boxes can be added to the UI interface. Click the button or enter text in the box to evaluate the recommended content, or choose the degree of preference.

[0023] Implicit feedback information includes the address of the page directly requested by the user and the address of the recommended content page requested by the user obtained by monitoring and recording the user's operation behavior. The address of ...

Embodiment 2

[0037]This embodiment provides a push system based on user feedback information, such as image 3 As shown in the dotted line box, it includes: a user feedback information collection module 1 and a gateway 2, the user feedback information collection module 1 is set at the user terminal, and the user terminal realizes communication with the server through the gateway 2, wherein,

[0038] The user feedback information collection module 1 is used to collect user feedback information at the user terminal, the feedback information includes explicit feedback information and implicit feedback information, and the explicit feedback information includes the user's direct evaluation of the recommended content, Scoring and interest degree description, the implicit feedback information includes the address of the page directly requested by the user and the address of the recommended content page requested by the user obtained by monitoring and recording the user's operation behavior;

[0...

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Abstract

The embodiment of the invention discloses a push method and system based on user feedback information and relates to the technical field of communication networks. According to the push method and system provided by the invention, feedback information of a user can be effectively collected and contents interested by the user are pushed to a user terminal according to the feedback condition of the user, so that the push efficiency is improved. The push method based on the user feedback information provided by the invention comprises the following steps of: collecting the feedback information of the user from the user terminal; gathering the collected feedback information and processing the data format of the feedback information into the data format which can be identified by a recommendation system, wherein the feedback information is used for analyzing keywords which are interested by the user and fields of interests.

Description

technical field [0001] The invention relates to the technical field of communication networks, in particular to a push method and push system based on user feedback information. Background technique [0002] Push technology refers to the technology that the server actively sends information to the client. There are various forms of information such as text messages, emails, web pages, and windows. The content includes advertisements, news, and recommended content. With the development of communication technology, pushing advertisements to user terminals and proactively recommending services and services have gradually become the main means for operators to carry out advertising marketing and traffic management. [0003] The current communication server usually pushes advertisement information to the user terminal according to the arranged playlist, that is, manually sets and arranges advertisements and other content to be placed before putting them on. However, this deliver...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06F17/30
Inventor 刘赫伟
Owner HUAWEI TECH CO LTD
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