Method, device and system for broadcasting one-way video advertisement
A technology for video advertising and advertising playback, applied in selective content distribution, image communication, electrical components, etc., can solve problems such as not being able to display well, and achieve the effect of improving advertising effects and user experience.
Active Publication Date: 2015-06-03
SHENZHEN LONG VISION
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Problems solved by technology
[0004] The purpose of the embodiments of the present invention is to provide a method, device and system for broadcasting one-way video advertisements, so as to solve the problem that in the prior art, when the STB triggers to play an advertisement video played on a channel of a certain frequency, it cannot be displayed well. A complete ad question that can improve ad effectiveness and user experience
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[0044] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0045] see figure 1 , which is a flow chart of a method for broadcasting a one-way video advertisement in an embodiment of the present invention, including the following steps:
[0046] Step S101: The advertisement broadcasting end reads the video advertisement broadcast configuration information from the advertisement database and notifies the SDS (Service distribute system, business distribution system) to load the video advertisement file into memory;
[0047]T...
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The embodiment of the invention discloses a method for broadcasting a one-way video advertisement. The method comprises the following steps: generating a plurality of video description sheets by an advertisement broadcasting terminal according to configuration information of video advertisement broadcasting; modulating each video advertisement into a multi-path video streaming with broadcasting shift by a SDS (service distribution system) according to the configuration information of video advertisement broadcasting; after shifting for a certain period of time, broadcasting the plurality of video description sheets and the corresponding multi-path video streaming in turn; inserting a broadcasting ending information sheet into the tail of each path of the video streaming; and avoiding repeatedly broadcasting after finishing the shift broadcasting of each video. Correspondingly, the embodiment of the invention also discloses a triggering broadcasting method for the one-way video advertisement, a broadcasting server for the one-way video advertisement and an advertisement system, for completely broadcasting one video advertisement by a STB (set-top box) and promoting the advertisement effect and user experience.
Description
technical field [0001] The invention relates to the field of digital television, in particular to a method, device and system for broadcasting one-way video advertisements. Background technique [0002] The existing digital TV advertising methods are roughly divided into two types, one is to broadcast directly by making digital TV programs, providing advertising programs or buying advertising time in a certain channel to broadcast your own advertisements, and the other is It is to play the advertising video on the channel of a certain frequency. When the user uses the STB to trigger the video advertisement, the frequency is locked and the advertising video on the channel is played. [0003] The way of providing advertising programs or buying advertising time in a certain channel is huge in advertising production costs, and the advertising effect is not good, and it can only produce effects within a small audience. With the development of digital TV technology, it has become...
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IPC IPC(8): H04N21/2668
Inventor 邹永远
Owner SHENZHEN LONG VISION