Method and system for feeding back keyword estimated value

Abstract

The invention discloses a method and a system for feeding back a keyword estimated value. A method for feeding back the keyword estimated value comprises the steps of: receiving the price request of a target keyword, which is sent by a user through a client side; judging whether the user bids for the target keyword or not; if not, according to the history bidding data of the target keyword and the history bidding data of other keywords of the user, calculating the basic price of the target keyword, and determining the basic price as an estimated value; if yes, according to the history bidding data of the target keyword and the current price of the user, revising the current price of the user, and determining the revised price as an estimated value; and according to the determined estimated value, feeding back the price of the target keyword to the client side. After the technical scheme is applied, the visit times of price revising quests which are sent from the client side to a server can be reduced, the processing capacity of the server is improved, and the calculated amount of the server is reduced.

Description

technical field [0001] The present application relates to the technical field of Internet applications, and in particular to a keyword estimation value feedback method and system. Background technique [0002] In an application mode of the Internet, a website or a search engine will provide users with several keywords for advertising, and users can purchase these keywords, so as to use these keywords for advertising. The website or search engine uses certain rules to display the advertisement corresponding to each user on a certain position on the page based on the price of the keyword. Generally, the higher the price of the keyword purchased by the user, the higher the chance of its advertisement appearing in an advantageous position. There will be more. [0003] In the process of providing keywords, the website or search engine will estimate the price of certain keywords, and then give feedback to the user, so that the user can give an appropriate price based on their own...

AI Technical Summary

Problems solved by technology

[0004] However, in practical applications, different users have different acceptance of prices, and different users have different sensitivity to the same keyword.

Therefore, if the same estimated value of the keyword price is fed back to all users, it will affect the user's purchase acceptance rate of the keyword to a certain extent

In addition, if the user cannot accept the price recommended by the website or search engine server, or the server cannot recommend a suitable price to the user, it may cause the user to repeatedly modify the purchase price when purchasing keywords, and repeatedly send price modification requests to the server or purchase requests, resulting in increased access pressure on the server and slowed down the response speed

Moreover, for a website or a search engine server, the calculation of the estimated value of keywords in the prior art will occupy relatively large server resources, which will bring relatively large computing pressure to the server.

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