Method of advertisement dispatch and advertisement dispatch server

An advertising and advertising delivery technology, applied in the network field, can solve problems such as time-consuming, difficult to match interest groups, and advertisers' difficulty in publishing advertisements, and achieve the effects of maintaining accuracy, easy publishing, and realizing intelligent updates and improvements

Active Publication Date: 2013-05-08
BEIJING IZP NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Due to the large number of interest groups, manual selection of interest groups is cumbersome and time-consuming for advertisers.
The method of entering specific keywords is relatively simple, but in this method, there are certain requirements for the keywords entered by the advertiser. Sometimes the keywords entered by ...

Method used

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  • Method of advertisement dispatch and advertisement dispatch server
  • Method of advertisement dispatch and advertisement dispatch server
  • Method of advertisement dispatch and advertisement dispatch server

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Embodiment Construction

[0062] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0063] In order to solve the difficulty in releasing advertisement requirements caused by irregular keywords input by advertisers, this application provides an advertisement scheduling method.

[0064] The implementation process of the method described in the present application will be described in detail below through an embodiment.

[0065] refer to figure 2 , which shows a flowchart of an advertisement scheduling method described in Embodiment 1 of the present application.

[0066] Step 101, receiving category query keywords submitted by an advertisement delivery client.

[0067] Advertisers can install an advertisement delivery client on their personal terminals, and submit category query keyword...

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Abstract

The invention provides a method of advertisement dispatch and an advertisement dispatch server. The method is composed of receiving category query keywords submitted by an advertising delivery client, splitting the category query keywords into multiple sub key words and matching the sub key words with the pre-set multiple categories of information, making statistics over the weight of the matched category information in the allocation and extracting the front category information from big to small and returning to the advertisement client, receiving the category information chosen by the advertising client, and carrying out the advertising delivery according to the relevant delivery target information of the selected category information. The method of the advertisement dispatch and the advertisement dispatch server are capable of solving the difficulties of releasing the advertisement demands caused by the keywords which are lack of standardization and inputted by the advertisers.

Description

technical field [0001] The present application relates to the field of network technology, in particular to an advertisement scheduling method and an advertisement scheduling server. Background technique [0002] Online advertising, also known as Internet advertising, refers to a high-tech advertising operation method that uses advertising banners, text links, multimedia and other methods on the website to publish or release advertisements on the Internet and deliver them to Internet users through the Internet. [0003] Advertisers can submit advertising requirements through the advertising delivery client, for example, the advertisement delivers specific creative materials to specific interest groups at X points and X minutes. Advertisers can display multiple interest groups on the current interface by clicking the interest group option in the drop-down menu on the management page of the advertising delivery client. Such as figure 1 As shown, there are probably thousands ...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F17/27
Inventor 罗峰黄苏支李娜
Owner BEIJING IZP NETWORK TECH CO LTD
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