Method of advertisement dispatch and advertisement dispatch server

Abstract

The invention provides a method of advertisement dispatch and an advertisement dispatch server. The method is composed of receiving category query keywords submitted by an advertising delivery client, splitting the category query keywords into multiple sub key words and matching the sub key words with the pre-set multiple categories of information, making statistics over the weight of the matched category information in the allocation and extracting the front category information from big to small and returning to the advertisement client, receiving the category information chosen by the advertising client, and carrying out the advertising delivery according to the relevant delivery target information of the selected category information. The method of the advertisement dispatch and the advertisement dispatch server are capable of solving the difficulties of releasing the advertisement demands caused by the keywords which are lack of standardization and inputted by the advertisers.

Description

technical field [0001] The present application relates to the field of network technology, in particular to an advertisement scheduling method and an advertisement scheduling server. Background technique [0002] Online advertising, also known as Internet advertising, refers to a high-tech advertising operation method that uses advertising banners, text links, multimedia and other methods on the website to publish or release advertisements on the Internet and deliver them to Internet users through the Internet. [0003] Advertisers can submit advertising requirements through the advertising delivery client, for example, the advertisement delivers specific creative materials to specific interest groups at X points and X minutes. Advertisers can display multiple interest groups on the current interface by clicking the interest group option in the drop-down menu on the management page of the advertising delivery client. Such as figure 1 As shown, there are probably thousands ...

AI Technical Summary

Problems solved by technology

[0005] Due to the large number of interest groups, manual selection of interest groups is cumbersome and time-consuming for advertisers.

The method of entering specific keywords is relatively simple, but in this method, there are certain requirements for the keywords entered by the advertiser. Sometimes the keywords entered by the advertiser may be relatively popular natural language or colloquial, for example, Beijing Xueche Where is it cheap? For keywords with irregular language, when matching keywords and interest groups, it is more difficult to match suitable interest groups, which brings certain difficulties to advertisers to publish advertisements.

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