Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Method and device for optimizing advertisement delivery effect by combining user groups and pre-delivery

A technology of advertising delivery and optimization methods, applied in the Internet field, can solve the problems of users who are difficult to purchase willingness to analyze user access behavior, reduce the effect of advertising delivery, and incomplete coverage of seed users, etc., and achieve the effect of improving accuracy

Inactive Publication Date: 2013-06-26
BEIJING GEO POLYMERIZATION TECH
View PDF4 Cites 24 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the above-mentioned advertising strategy has the following disadvantages: it is difficult to effectively and correctly associate users with real purchase intentions by simply analyzing user access behaviors, thus affecting the effect of advertising
However, for this method, since the seed users are randomly selected, there is uncertainty, so it is prone to the problem of incomplete coverage of the seed users, resulting in incomplete pre-delivery effects of the collected advertisements, and finally it is difficult to effectively optimize the advertisements Delivery strategy, which reduces the effectiveness of ad delivery

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and device for optimizing advertisement delivery effect by combining user groups and pre-delivery
  • Method and device for optimizing advertisement delivery effect by combining user groups and pre-delivery

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0033] The present invention is described in detail below in conjunction with accompanying drawing:

[0034] Such as figure 1 As shown, the present invention provides an optimization method combining user groups and pre-delivered advertisement delivery effects, including the following steps:

[0035] In terms of specific implementation, a data acquisition device can be deployed in the telecommunications room. The data acquisition device can analyze the HTTP protocol and the signaling protocol. The signaling protocol can be the Radius protocol. By associating the HTTP content with the user ID, the user ID can be continuously extracted. ID's real-time network access behavior. Wherein, the user ID includes but is not limited to the user's online account.

[0036] S2, binding the corresponding relationship between the user ID and the network access data;

[0037] S3. Mining and analyzing the network access data based on the expert database to obtain user attribute information c...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides a method and a device for optimizing advertisement delivery effect by combining user groups and pre-delivery. The method includes: acquiring network access data corresponding to user IDs (identities); binding corresponding relations of the user IDs and the network access data; on the basis of an expert database, mining and analyzing the network access data to obtain user attribute information corresponding to the user IDs; on the basis of the user attribute information, setting up multiple user groups; when new advertisement delivery is needed, selecting specific user IDs from each user group, and then performing advertisement pre-delivery for the selected specific user IDs; collecting advertisement pre-delivery effects, and performing data mining and analysis for the advertisement pre-delivery effects to obtain advertisement delivery guide information; and delivering advertisements according to the advertisement delivery guide information. By the method, accuracy of advertisement delivery can be improved effectively.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to an optimization method and device for combining user groups and pre-delivered advertisement delivery effects. Background technique [0002] At present, the Internet advertising delivery method has gradually changed from an indiscriminate delivery method to a targeted crowd delivery method. Specifically, the delivery strategy adopted by the advertisement delivery system is: by analyzing the user's behavior of accessing the network, obtain the user's preferences, and then select the corresponding advertisement content for delivery according to the user's preferences, so as to increase the user's advertisement visits. For example, Baidu, Google, etc. realize the user's behavior analysis by recording the user's search keywords, and obtain the user's preferences. [0003] However, the above-mentioned advertising delivery strategy has the following disadvantages: it i...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02G06F17/30
Inventor 崔晶晶刘国清于锋李春华赵杰
Owner BEIJING GEO POLYMERIZATION TECH
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com