Mobile phone advertisement delivery system, method and device, and data maintenance method and device
An advertising and mobile advertising technology, applied in message/mail/announcement, electrical components, wireless communication, etc., can solve the problem of poor display effect, low real-time display efficiency of advertisements, and the degree of matching between mobile advertising content and customer needs or customer characteristics Not high problems, to achieve the effect of enhancing the display effect, improving the efficiency and improving the customer experience
Active Publication Date: 2013-07-03
CHINA MOBILE GRP BEIJING
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[0009] In view of this, the embodiment of the present invention provides a mobile phone advertisement delivery system, which is used to solve the problems existing in the prior art, such as low efficiency of real-time display of advertisements, poor display effect, and inconsistent degree of matching between mobile phone advertisement content and customer needs or customer characteristics. high problem
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[0026] The embodiment of the present invention aims at the problems existing in the prior art that the content of mobile phone advertisements does not match well with customer needs or customer characteristics, the efficiency of real-time display of advertisements is low, and the display effect is not good, and proposes a mobile phone advertisement delivery scheme, and A maintenance scheme for mobile phone advertisement delivery data is used to solve this problem.
[0027]In the mobile advertising solution, the data platform will pre-complete the processing of matching the mobile advertising content with customer needs or customer characteristics, that is, pre-establish the corresponding relationship between the advertising label combination and the mobile phone number set, and the advertising platform will complete the response to the advertisement. Scheduling processing of display requests, requests from the data platform to obtain advertisements that match customers, etc., s...
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The invention discloses a mobile phone advertisement delivery system scheme and a mobile phone advertisement delivery data maintenance scheme. A mobile phone advertisement delivery method comprises the steps of sending an acquisition request to a data platform and demanding to acquire advertisement labels matched with a mobile phone number, judging advertisement label combination acquired from the data platform and determining the advertisement label combination conforming to a predetermined delivery strategy, sending an inquiry request to the data platform and demanding to inquire advertisement content corresponding to the determined advertisement label, and sending the advertisement content received from the data platform to a service platform to enable the service platform to display the advertisement content. Due to the fact that the corresponding relation between advertisements and the mobile phone number is pre-built by the data platform and an advertisement delivery platform inquires the data platform in real time to obtain the advertisement content corresponding to the mobile phone number, the problems that according to the prior art, real-time display efficiency of the advertisements is low, the display effect is poor, and the matching degree of the advertisement content and customer requirements or characteristics is low are solved.
Description
technical field [0001] The invention relates to a mobile communication system, in particular to a mobile phone advertisement delivery system, method and device, and a mobile phone advertisement delivery data maintenance method and device. Background technique [0002] At present, mobile advertising has been widely used. In addition to carrying advertisements on products such as ring tones and multimedia messages, the business type of displaying advertisements on the mobile Internet has gradually developed to carry advertisements on Internet clients. When the client opens the client and uses it, the system will insert an advertisement in the blank space of the client. For example, inserting advertisements at appropriate positions on mobile wap websites. The placement of these advertisements is related to many contents, including: contents of terminal applications, contents of Wap websites, keywords entered or browsed by customers on the Internet. [0003] The current mobile...
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IPC IPC(8): H04W4/12H04W88/18
Inventor 张辉王杨宋阳郜亦楠齐冬张静卢亚辉
Owner CHINA MOBILE GRP BEIJING