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User behavior data collecting method and system

A data collection and data management system technology, applied in the field of user behavior data collection methods and systems, can solve the problems of inability to define, modify, delete user behavior data, inability to apply configuration to generate user behavior data, and inability to centrally manage data, etc. Achieve the effect of improving manageability, improving search speed, and improving collection efficiency

Inactive Publication Date: 2013-09-18
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] 1. It is not possible to define, modify, or delete user behavior data to be collected;
[0010] 2. Poor versatility and strong binding with specific applications or websites;
[0011] 3. Since the user behavior data to be collected is scattered in the webpage, it is impossible to centrally manage the data to be collected;
[0012] 4. Unable to generate user behavior data with specific business meanings for different application configurations

Method used

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  • User behavior data collecting method and system
  • User behavior data collecting method and system
  • User behavior data collecting method and system

Examples

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Embodiment Construction

[0034] Embodiments of the present application will be described in detail below. It should be noted that the embodiments described here are for illustration only, and are not intended to limit the present application.

[0035] figure 1 It exemplarily shows a schematic structural diagram of an operating environment for implementing the method provided in this application. The equipment on the website side may include a website server 1, a log server 2, and a user behavior data rule management server 3; the equipment on the client side may include a computer 4 and a mobile phone 5 and other user terminal equipment. The devices of the website and the client communicate via the network 6 .

[0036] The website server 1 forms website pages (ie, web pages) and displays the website pages through a user interface. A website database 11 may be configured in the website server 1 , and various website data are stored in the website database 11 . A cache 12 may also be configured in th...

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Abstract

The invention relates to a user behavior data collecting method and system. The user behavior data collecting method comprises the following steps of (a) receiving a request of accessing an application, which is sent by a client; (b) calling a pre-customized user behavior data rule; (c) generating user behavior insertion data according to the called user behavior data rule; (d) inserting the user behavior insertion data into the application, so as to generate an application page; (e) obtaining user behavior data according to a click event of the application page by a user. The user behavior data collecting method and system provided by the invention have stronger universality; the repeating work of user behavior data configuration can be reduced; the collected user behavior data rule can be sensitively customized, modified or deleted; the different types of user behavior collection data can be managed in a concentrated manner.

Description

technical field [0001] The present invention relates to data collection technology, in particular to a user behavior data collection method and system. Background technique [0002] With the rapid development of e-commerce, it is necessary to analyze the content (such as functions or product channels, etc.) that users are interested in in a platform (such as a website), and continuously optimize the website or adjust business strategies accordingly in order to survive and develop in the fierce competition; Analyzing website user behavior (click) data (that is, strings sent to the server for website statistical analysis when users click certain points on the webpage) is an important means to obtain such information. The premise of analyzing website user behavior data is to obtain website user behavior data, that is, to collect user behavior data. [0003] At present, there are many ways to realize the collection of user behavior data, including, for example: (1) Some small a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F3/0483
Inventor 童国俊汪宁陈寄文冯智峰钟伟坚
Owner ALIBABA GRP HLDG LTD
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