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Method and device for advertising rotation based on streaming media resources

A streaming media and advertising technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve problems such as low resource utilization and repeated playback of a single advertisement, and achieve the effect of improving efficiency

Inactive Publication Date: 2016-11-16
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] In order to solve the above-mentioned technical problems of low utilization rate of network resources and repeated playback of a single advertisement, the present invention proposes a new method and device for broadcasting advertisements in rotation on streaming media resources. Mechanism to combine multiple advertisements in rotation to avoid negative effects caused by frequent broadcasting of an advertisement and disgusting users

Method used

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  • Method and device for advertising rotation based on streaming media resources
  • Method and device for advertising rotation based on streaming media resources
  • Method and device for advertising rotation based on streaming media resources

Examples

Experimental program
Comparison scheme
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example 1

[0100] Example 1: Advertising A of a well-known cosmetics customer in Hebei.

[0101] The advertising period is: 2012-10-25~2012-12-25, purchased the "Hebei_TV Series / Movies / Entertainment / Variety Shows_3 rounds" packaged resources prepared by the business group, the content of the resources:

[0102] (1) The region requires the whole province of Hebei.

[0103] (2) Classification requires mainland dramas, Hong Kong dramas, Taiwanese dramas under TV dramas, and all movies, entertainment and variety shows.

[0104] (3) Purchase 3 rounds (that is, 3 carousel positions. In this area, business personnel have established a 5-round ring model, and the remaining two rounds will enter the advertisements of other advertisers. )

[0105] During actual delivery, all resource information and carousel positions are extracted from the database, and a BlueoceanMaps instance is created to store these information. For example, the information of advertisement A in BlueoceanMaps is attached ...

example 2

[0109] Example 2: Advertisement D of a customer in a certain city is placed.

[0110] The advertising period is: 2012-10-23~2012-11-01, purchased the "Nanjing_Movie / Variety Show_2 rounds" packaged resources prepared by the business group, the content of the resources:

[0111] (1) The region is required to be accurate to the city: Nanjing.

[0112] (2) Classification requires all movies and variety shows.

[0113] (3) Purchase 2 rounds (that is, 2 carousel positions, in this area, business personnel have established a 2-round ring model traffic to provide for the customer to deliver)

[0114] The BlueoceanMaps information structure corresponding to advertisement D is similar to that in example 1, see Figure 11 .

[0115] When the actual delivery starts, the resource information and rotation position of the ad are extracted from the database and loaded into the BlueoceanMaps instance. For example, the information in Advertisement D in BlueoceanMaps is attached Figure 11 ...

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Abstract

The invention provides an in-turn advertisement playing method and device based on streaming media resources. The in-turn advertisement playing method includes: step 1, enabling user visiting video traffic to be put in an advertisement putting engine for advertisement requests; step 2, obtaining a corresponding advertisement resource package according to the advertisement requests, wherein the resource package comprises various advertisement material files; step 3, judging the in-turn placing position pointing to the various advertisement material files currently, and downward moving the current in-turn playing position to point to another advertisement material file; step 4, obtaining advertisement material files of the current advertisement resource package under the new in-turn playing position, and placing the advertisement material files at the corresponding position where a user visits the video. By means of the in-turn advertisement playing method and device based on the streaming media resources, a plurality of advertisements are combined and played in turns, network resources are reasonably used, and user boredom or even negative effect caused by frequent playing of one advertisement can be avoided.

Description

technical field [0001] The invention belongs to the field of video playback, and relates to an advertisement pushing method on streaming media resources, in particular to a method and device for advertising rotation based on streaming media resources. Background technique [0002] Video advertising refers to the new media advertising business with digital video as the main form, including LCD / LED outdoor LCD advertising, IPTV home advertising, Internet video advertising, etc. The development trend of the video advertising business is video playback, customization, on-demand and even interaction based on IP broadband transmission. The most notable feature of video advertising based on IP technology is its advantages of focused and interactive communication, which can realize accurate advertisement placement, effective reach, and low operating costs. For telecom operators with large-scale IP networks, the development of video advertising services based on IP technology is a g...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 齐鹏晖张云锋张缓迅尹玉宗姚键潘柏宇卢述奇
Owner ALIBABA (CHINA) CO LTD