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A website data analysis method and analysis system

A data analysis and website technology, applied in the field of websites, can solve problems such as inapplicable applications, and achieve the effect of avoiding user loss, real-time data analysis, and realizing data analysis

Active Publication Date: 2016-10-05
ALIBABA GRP HLDG LTD
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the existing analysis of website behavior data is aimed at the behavior analysis of a single user or user group. These analysis methods are not suitable for other applications such as guiding website UI design. angle to consider

Method used

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  • A website data analysis method and analysis system
  • A website data analysis method and analysis system
  • A website data analysis method and analysis system

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Embodiment Construction

[0055] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0056] This application introduces the concept of data flow, and analyzes the behavior of all users on the entire website from the perspective of data flow. Moreover, by optimizing frequent subtree calculations, relatively fast and accurate data streams can be found.

[0057] The implementation process of the method described in the present application will be described in detail below through an embodiment.

[0058] refer to figure 1 Shown is a flow chart of a website data analysis method described in the embodiment of the present application.

[0059] Step 101, by analyzing website log data, access data flow is obtained, wherein, the access data flow records the sequence of visiting web pages;

[0060...

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Abstract

The invention provides a method and system for analyzing website data which can analyze entire network data from the perspective of data flow. The method includes that access data flow is acquired by analyzing web log data and the access data flow records the order of access to web pages; the access data flow not containing important pages is removed, and the important pages are those in accordance with predefined properties; the rest access data flow containing the important pages are computed frequently to obtain the first m access data flow with high frequency and the appearing frequency of each access data flow; the number of times that the important pages appear in each data flow and the length of each data flow are calculated aiming at the m access data flow; high quality degree of each data flow in the m access data flow is calculated by means of the appearing frequency, the number of times the important pages appeared and the length of the data flow of each access data flow. The design of website UI (user interface) is guided through the analysis of website data flow.

Description

technical field [0001] This application relates to website technology, in particular to a website data analysis method and analysis system. Background technique [0002] The website is a three-dimensional system. When viewed from different angles, different results are obtained. There is behavior behind every click. Website user behavior analysis can analyze people's specific network behavior through network data, revealing people's inner needs, the rise and fall of website visits, the group segmentation of website visits, and the visit intention of user groups. [0003] For example, two users log in to a website, one clicks on the "Technology" channel, then clicks on "Internet", and the other clicks on the "Technology" channel of the website, then clicks on "Digital", but clicks on the " "Digital" only stayed for a short time and immediately clicked on "Internet". Then, to some extent, the operating habits of these two users are consistent, and based on the content they a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 殷霞
Owner ALIBABA GRP HLDG LTD
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