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Method, device and system for content implantation

A content and user terminal technology, applied in the communication field, can solve problems such as unrealized content implantation services, and achieve the effect of improving user experience

Inactive Publication Date: 2013-12-18
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

The content implantation system in the related art does not provide users with different content implantation services according to different users

Method used

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  • Method, device and system for content implantation
  • Method, device and system for content implantation
  • Method, device and system for content implantation

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specific Embodiment

[0057] According to an embodiment of the present invention, taking a value-added service system for mobile phone users as an example, a content implantation system based on a Policy Control and Charging (PCC for short) architecture is provided.

[0058] Figure 7 is a schematic diagram of a content implantation system based on a PCC architecture according to an embodiment of the present invention, such as Figure 7 As shown, the system may include: a WAP gateway (PCEF), a PCRF, and a content operation management platform.

[0059] In this system, when a user accesses the HTTP network through a mobile terminal, the policy and billing execution function determines the user's content implantation strategy according to the type and level of the user, and the value-added service subscription of the user, and finally according to the content Implantation strategy, the content management platform provides the implanted content and returns it to the user's mobile phone terminal.

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Abstract

The invention discloses a method, a device and a system for content implantation. The method includes receiving a service request sent from a user terminal, acquiring a content implantation strategy of the user terminal, and implanting the implantation content required to be sent to the user terminal into service content requested by the service request according to the content implantation strategy. By the method, the device and the system, value added service content is implanted into the service content requested by the user terminal according to the content implantation strategy of the user terminal, and user experience is improved.

Description

technical field [0001] The present invention relates to the communication field, in particular, to a method, device and system for implanting content. Background technique [0002] The content implantation system is a value-added service system developed in recent years, and it is a value-added service system for mobile phone users. The content implantation system in the related art fails to provide users with different content implantation services according to different users. How to provide different services for different users, through user-level personalized policy configuration, realize value-added services for a single user or category of users, and improve the brand stickiness of user operators has become a problem that needs to be solved. Contents of the invention [0003] In view of the problem in the related art that different content embedding services are not provided for users according to different users, the present invention provides a content embedding ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/24H04W8/18H04L29/08
Inventor 张纪伟沈蓓洁侯振强
Owner ZTE CORP