Interactive advertisement injecting method based on social networks

A technology of interactive advertising and delivery method, applied in the field of interactive advertising delivery based on social network, can solve the problems of unclear target customers and insignificant effects, and achieve the effects of rapid response, increased participation, and rapid market changes

Inactive Publication Date: 2014-03-26
上海天图广告传播有限公司
View PDF5 Cites 33 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Due to the large number of user groups in social networks, the target customers of ordinary advertising are not clear and the effect is not obvious

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Interactive advertisement injecting method based on social networks
  • Interactive advertisement injecting method based on social networks
  • Interactive advertisement injecting method based on social networks

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0016] The present invention will be further described below in conjunction with the accompanying drawings and embodiments.

[0017] figure 1 It is a schematic diagram of the social network-based interactive advertisement delivery process of the present invention.

[0018] See figure 1 , the social network-based interactive advertisement delivery method provided by the present invention includes the following steps:

[0019] Step S1: First, create and publish an advertisement for a dissemination;

[0020] Step S2: Then, according to the user's browsing habits on social network platforms, display personalized advertisement pushes for each user, and carry out secondary dissemination of advertisements; for example, on social network platforms such as QQ, Renren, Weibo or WeChat, Statistically analyze the types of advertisements that users pay attention to and participate in interactions on social network platforms, and match the types of advertisements they care about with the...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses an interactive advertisement injecting method based on social networks. The method includes the steps: a) firstly, creating and publishing advertisements to primarily spread the advertisements; b) secondly, displaying personalized advertisement push for each user according to browsing habits of users on a social network platform, and secondarily spreading the advertisements; c) finally, counting and analyzing interactive data of the advertisement push the users participating in. The interactive advertisement injecting method based on the social networks displays personalized advertisement push for each user according to the browsing habits of the users, mass data can be mined to perform accurate marketing, the sense of participation of the users is increased, so that the users are sufficiently involved in interaction with the advertisements, the users actively spread creative contents, review, vote, actively participate in various forms and perform real-time feedback instead of passively watching, and enterprises can timely and finely adjust marketing strategies and rapidly respond to market change.

Description

technical field [0001] The invention relates to a target user orientation processing method, in particular to a social network-based interactive advertisement delivery method. Background technique [0002] According to consumer insight data, 30% of young people aged 15-23 never pay attention to online advertisements. Therefore, the most important thing for customers is not only to create eye-catching advertisements, but also to cater to the individual needs of consumers and bring consumers more personal attention. Due to the large number of user groups in social networks, the target customers of ordinary advertising are not clear and the effect is not obvious. Therefore, it is necessary to provide an interactive advertising delivery method based on social networks, try to conduct precise marketing through massive data mining, and tailor advertisements for users through the traces left by users on social networks. Each user displays a personalized advertisement push, a new ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 郑斌
Owner 上海天图广告传播有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap