Method and device for searching for released information

A technology of information search and search conditions, which is applied to the information search device and the field of information search, which can solve the problems of inability to click profit after discount, waste of network resources, and non-utilization of optimal resource allocation, so as to ensure the interests of the information sender. More, the fair effect of the information provider

Active Publication Date: 2014-07-09
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, after research, it was found that the click-through rate and transaction conversion rate of launched products are not completely proportional. Therefore, when sorting external traffic with ECPM, it cannot maximize the post-discount click revenue, which will easily lead to waste of network resources, and does not use Optimize resource allocation

Method used

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  • Method and device for searching for released information
  • Method and device for searching for released information
  • Method and device for searching for released information

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Embodiment Construction

[0085] In order to make the above objects, features and advantages of the present application more obvious and understandable, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0086] One of the core ideas of the embodiment of this application is that on the delivery platform of the e-commerce website, a corresponding delivery database is organized according to different external traffic sources, and the transaction is used as the assessment factor, and the unit price of the click is discounted to obtain the discount and then displayed. Expected revenue parameters, and the method of sorting the delivery corresponding to the external traffic according to the discounted expected revenue parameters to balance the ratio of input to output of the information provider, which can save network resources, optimize resource allocation, and can be used on different traffic To achieve a fai...

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Abstract

The invention provides a method and a device for searching for released information, wherein the method comprises the steps that: information of traffic sources is obtained, wherein the information of the traffic sources comprises search conditions; release databases corresponding to the traffic sources are organized according to the information of traffic sources, wherein the release databases comprise released information; in each release database, the released information matched with the search condition of the corresponding traffic source is searched for; attribute parameters of the matched released information are calculated respectively; the matched released information is sorted according to the attribute parameters; at least one piece of released information in the top is returned. The method and the device are used for saving network resources, optimizing the configuration of the resources and further realizing maximum external traffic return, and therefore, the maximum yield of the released information is increased and the return of a release platform is increased.

Description

technical field [0001] The present application relates to the technical field of network information processing, in particular to a method for placing an information search, and a device for placing an information search. Background technique [0002] With the rapid development of my country's e-commerce, the scale of the amount of network information that needs to be delivered is also becoming larger and larger. In order to improve delivery efficiency and traffic income of the website, the delivery strategy of network information delivery is usually optimized. [0003] Traffic is usually used to describe indicators such as the number of users visiting a website and the number of pages viewed by users. For e-commerce websites, various methods are usually used to attract traffic from the outside to the website. This kind of traffic is called external traffic. Since external traffic as a whole does not convert as well as on-site traffic (traffic that is directly linked to th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0242G06Q30/0256G06F16/951G06Q30/0239
Inventor 孙尧
Owner ALIBABA GRP HLDG LTD
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