Intelligent active advertising platform based on somatosensory technology

Abstract

The invention relates to an intelligent active advertising platform based on a somatosensory technology, which is characterized by comprising a Kinect somatosensory controller, a RFID (Radio Frequency Identification) reader, an LCD (Liquid Crystal Display) display screen and a high-performance processor. The intelligent active advertising platform has the benefits that a machine vision technology applied by the intelligent active advertising platform mainly includes a face recognition and motion-sensing technology-based intelligent algorithm and is matched through an intelligent database, and a recognition result is classified, applied and unloaded to a remote server; a traditional advertising display form is improved through a virtual reality and augmented reality technology, so that the intelligent active advertising platform based on the somatosensory technology can realize three groundbreaking functions of 'active interaction', 'measurement and analysis' and 'terminal monitoring'.

Description

technical field [0001] The invention relates to an intelligent advertising terminal cloud platform combining augmented reality, machine vision technology and somatosensory interaction technology, belonging to the fields of machine vision and virtual reality. Background technique [0002] In the 21st century, whether it is Internet advertising, or traditional TV, outdoor, and indoor advertising, they have experienced explosive growth, and advertising has become ubiquitous. In this round of growth, compared with the growth rate of Internet advertising, traditional one-way advertising forms such as outdoor advertising, indoor advertising and media advertising have fallen into an embarrassing development dilemma. Therefore, in order to meet the needs of the market, it is particularly important to realize a new entity intelligent advertising system that can meet the individual requirements of the audience. At present, some preliminary research results have begun to appear in the...

AI Technical Summary

Problems solved by technology

[0003] However, in the above-mentioned intelligent advertising systems that have been developed, there are deficiencies in the intelligence integrity of the system that only focuses on a certain direction, which can be summed up as follows: it can only wait for the audience to pay attention to the content of the advertisement, and it does not realize the initiative to send images, voices, etc. to the audience. Intelligent and friendly interactive invitations to attract the audience to pay attention to the content of the advertisement; the system can only judge the basic information of the audience's age and gender, but cannot judge the audience's likes and dislikes, which is not a real "observation of words and expressions"; the advertisement can only be displayed to the audience in the form of pictures In front of the audience, the audience cannot be integrated into the advertisement; the advertiser cannot conveniently and quickly judge the value of the billboard based on the recorded data, and adjust the advertisement content and placement strategy in time

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