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Internet information release method and system

A technology of Internet information and delivery methods, which is applied in network data retrieval, website content management, other database retrieval, etc., and can solve problems such as inapplicability

Active Publication Date: 2014-09-10
MIAOZHEN INFORMATION TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Therefore, the method of developing a media plan is not suitable for the performance estimation solution based on exposure

Method used

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  • Internet information release method and system
  • Internet information release method and system
  • Internet information release method and system

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Embodiment Construction

[0057] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0058] figure 1 It is a schematic flowchart of an embodiment of Internet information delivery provided by the present invention. figure 1 Embodiments of the methods shown include:

[0059] Step 101 , acquiring user browsing behaviors of the same type of promotional information in multiple historical delivery activities.

[0060] Among them, the same type of promotional information can have multiple different definitions, for example, promotional information of the same customer, promotional information of the same promotional website, or promotional information o...

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Abstract

The invention provides an Internet information release method and system. The method includes obtaining user browsing behaviors of publicity information in the same type in a plurality of historical release activities; obtaining the total number of times of exposure of the publicity information in the type in every release activity in accordance with the obtained user browsing behaviors; obtaining a total gross rating point (GRP) of the publicity information in the type in the release activity according to the total number of audience in every release activity; determining the N + Reach in every release activity in accordance with the viewing times of the same user for the publicity information in the same release activity; obtaining the functional relationship between the GRP and the N + Reach according to GRPs and N + Reach of the plurality of release activities; managing subsequent release of the publicity information in the type in accordance with the obtained functional relationship.

Description

technical field [0001] The invention relates to the field of information processing, in particular to an Internet information delivery and system. Background technique [0002] The effect of advertising delivery refers to the increase in brand value, sales volume or other aspects brought about by the placement of the media after the advertiser places the advertisement. Reach Curve is an important indicator to measure the effectiveness of advertising. The reach rate curve is a curve composed of the delivery volume and reach rate of an advertising campaign, which can accurately reflect the growth of the number of people viewing the advertisement as the delivery volume increases. The ordinate in the reach rate graph is the reach rate (Reach), while the abscissa is generally represented by the total audience rating. The total audience rating in TV refers to the sum of the audience ratings for a certain period of time. For the Internet, the GRP (Gross Rating Points) total audie...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/958G06Q30/0255G06Q30/0277
Inventor 欧阳佑吴明辉
Owner MIAOZHEN INFORMATION TECH CO LTD
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