Commodity networked gene based brand intellectual property protection platform

Abstract

The invention discloses a commodity networked gene based brand intellectual property protection platform comprising a data source module, a data collection module, a data integration module, a data storage module, a data analysis module, an object detection module, a visual module and a data application module. When the data collection module collects data source data, an open-source Hadoop platform is utilized for constructing a distributive whole-network commodity data capturing system; the data analysis module is utilized for structured arrangement of a great number of unstructured commodity comment data; the object detection module is utilized for analysis and detection of suspected infringing commodities by the aid of an established infringing commodity identification model; the visual module is utilized for displaying the analyzed and detected suspected infringing commodities via a visual interface. The commodity networked gene based brand intellectual property protection platform has the advantages that fewer human and material resources can be utilized, a larger-scale market can be handled effectively, and intellectual property maintenance cost is reduced for enterprises, so that economic benefits are increased.

Description

technical field [0001] The invention relates to a rights protection network platform, in particular to a brand intellectual property protection platform based on commodity network genes. Background technique [0002] At present, the anti-counterfeiting industry is basically in a state of relatively backward technology. When screening and selling counterfeit products, it is basically checked manually or reported by consumers, and then through legal rights protection to protect its own brand intellectual property rights from infringement. This method is costly and generally ineffective. With the development of e-commerce and the particularity of e-commerce platforms, counterfeit sellers are more concealed and it is more difficult to combat infringement. Due to the limited technical level and funds, it is difficult for enterprises to use effective data analysis to obtain counterfeit sales information from massive data. Although each enterprise invests huge expenses every y...

AI Technical Summary

Problems solved by technology

Due to the limited technical level and funds, it is difficult for enterprises to use effective data analysis to obtain counterfeit sales information from massive data. Although each enterprise invests huge expenses every year and increases manpower and material resources, it is difficult to prevent the growing counterfeit infringement. Traditional The limitations of counterfeiting and rights protection methods are highlighted

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