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Advertisement analysis method

An advertising analysis and promotion group technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve the problems of inconvenient comparison of multiple advertising data trends, inability to intuitively locate advertisements, and user loss, etc., to achieve fast The effect of multiple filtering mechanisms

Inactive Publication Date: 2015-04-29
BEIJING ZOOM INTERACTIVE NETWORK MARKETING TECH
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AI Technical Summary

Problems solved by technology

In the display process, it is usually displayed in the form of a list table. Although this makes the data display more detailed and convincing, it is easy for users to get lost in a large number of numbers when using it, and cannot intuitively locate the advertising information. The development trend of advertisements, it is inconvenient to compare data trends among multiple advertisements

Method used

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  • Advertisement analysis method

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Embodiment Construction

[0032] The present invention will be further described below in conjunction with accompanying drawing:

[0033] Such as figure 1 Shown: the present invention is realized through the following steps:

[0034] Step 1: Analysis mode, which can analyze and view various levels of data such as customer level, promotion account level, promotion plan level, batch promotion group analysis, and batch keyword analysis. Depending on the level, the category of data selected by the user and the granularity of the data to be analyzed are also different.

[0035] (1) At the customer level, the user can select multiple promotion accounts, and analyze and view the data of each promotion plan under the selected account. The data category is promotion account, and the data granularity is promotion plan.

[0036] (2) At the promotion account level, the user can select multiple promotion plans, and analyze and view the data of each promotion group under the selected plan. The data category is pro...

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Abstract

The invention discloses an advertisement analysis method. Through data viewing methods of 'daily subdivision' and 'time gathering', users can acquire detailed data and statistical data within a period of time. Through optional analysis type fields, the users can check concerned content only. With trend charts, development tendency of each piece of data under granularity can be conveniently observed. Lines of different colors can be differentiated, and tendency differences among different types can be visually compared. Under support of various dimension field scale range selection in the trend charts, quick multiple filter mechanisms can be realized. By adding a drilling function of a scale range selection, detailed data filter control under the condition of overhigh range values is facilitated. The advertisement analysis method can help advertisers more conveniently screen and check advertisement information, compare trends of advertisements and grasp development trend of each advertisement.

Description

technical field [0001] The invention relates to an analysis method, in particular to an advertisement analysis method. Background technique [0002] At present, the popular advertising analysis tools on the market are to obtain information such as impressions, clicks, and rewards brought by advertisers' advertisements placed in search engines, and then convert more detailed information in a certain way to display to users. In the display process, it is usually displayed in the form of a list table. Although this makes the data display more detailed and convincing, it is easy for users to get lost in a large number of numbers when using it, and cannot intuitively locate the advertising information. The development trend of advertisements, it is inconvenient to compare data trends among multiple advertisements. Contents of the invention [0003] The object of the present invention is to provide an advertisement analysis method in order to solve the above problems. [0004]...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/23G06F16/248
Inventor 刘昌皓
Owner BEIJING ZOOM INTERACTIVE NETWORK MARKETING TECH
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