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Personalized advertisement pushing system and method

A technology of advertising and attenuation coefficient, which is applied in the direction of advertising, special data processing applications, instruments, etc., can solve the problem of single relevance of advertising push technology and cannot dig out the deep consumption needs of users, and achieve the effect of enhancing experience

Active Publication Date: 2015-10-21
陕西清风企业管理咨询有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of the above-mentioned shortcomings of the prior art, the purpose of the present invention is to provide a personalized advertising push system and method, which is used to solve the problem that the existing advertising push technology has a single degree of relevance and cannot dig out the deep consumption needs of users

Method used

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  • Personalized advertisement pushing system and method
  • Personalized advertisement pushing system and method
  • Personalized advertisement pushing system and method

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Embodiment Construction

[0046] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that, in the case of no conflict, the following embodiments and features in the embodiments can be combined with each other.

[0047]It should be noted that the diagrams provided in the following embodiments are only schematically illustrating the basic ideas of the present invention, and only the components related to the present invention are shown in the diagrams rather than the number, shape and shape of the compon...

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Abstract

The invention provides a personalized advertisement pushing system and method. The personalized advertisement pushing method comprises the steps of: grabbing a webpage browsed by a user in the internet and carrying out mirror image backup; performing image drawing on the user according to the webpage subjected to the mirror image backup, and obtaining identity information or / and life information of the user; according to the identity information or / and life information of the user, mining various potential consumption demands of the user; and pushing advertisements matched with the potential consumption demands to the user. According to the personalized advertisement pushing system and method, on the basis of collecting a large amount of browse data of the user, image drawing on the user is realized through data analysis, and a user image is applied to advertisement recommendation; and user preferences are presented in a three-dimensional manner, and then deep advertisement pushing with relatively high matching degree is carried out, so that the user experience is improved.

Description

technical field [0001] The invention belongs to the technical field of e-commerce, and relates to an advertisement pushing system and method, in particular to an advertisement personalized pushing system and method. Background technique [0002] With the in-depth application of big data in the Internet industry, the advertising push business is also increasing with the increase in the amount of Internet data. It cannot rely on the previous coverage of publicity. The distribution of industries is becoming more and more detailed. Blind advertising coverage can not only attract effective On the contrary, it will arouse the resentment of consumers and fail to achieve the expected effect. Use big data mining algorithms to dig out the paranoid hobbies of specific groups of people, and carry out targeted advertisements to achieve effective coverage of advertisements. [0003] As an application in the e-commerce marketing stage, advertising push serves a large number of advertisers...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0271
Inventor 高广飞
Owner 陕西清风企业管理咨询有限公司
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