A digital signage advertising screen selection method based on multi-dimensional tags
A digital signage and advertising screen technology, applied in the direction of electrical digital data processing, special data processing applications, instruments, etc., can solve the problems of lack of information organization and collection methods, difficulty in meeting screen selection requirements, etc., and achieve the effect of high computing efficiency
Inactive Publication Date: 2018-06-05
广州冠众电子科技股份有限公司
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Problems solved by technology
[0004] The existing digital signage advertising screen selection mechanism of digital signage companies still mainly uses manual interaction to select screens, which is difficult to meet the screen selection requirements in the case of processing more than 10,000 digital signages and advertising orders concurrently
On the other hand, due to the lack of effective information organization and collection methods, the existing advertising screen selection methods can only select screens based on limited advertising screen attributes such as geographical location, and it is difficult to integrate multiple dimensions such as geographical location, audience characteristics, and business environment. screen selection
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[0066] In the following, the present invention will be further described as an embodiment by designing 3 advertising orders, attribute labels of 4 advertising screens, and illustrating the process of selecting screens according to the order requirements.
[0067] Method flow chart as figure 1 shown. The method of the present invention comprises: 1) sticking attribute labels for the advertising screen: utilizing the multidimensional label model of the digital signage advertising screen, according to the selection of the media business, extracting the label from the multidimensional label database, as the label attribute set of the advertising screen, and storing it in the Redis database ( 2) set compatible and mutually exclusive labels for the advertising screen: according to the media business's tendency to the industry characteristics of the advertisement to be played, extract the label used to describe the type of advertising industry from the multi-dimensional label databas...
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The invention discloses a digital signage advertisement screen selecting method based on multidimensional labels. The advertisement screen selecting method comprises the following steps of (1) extracting labels from a multidimensional label database and attaching attribute labels to advertisement screens; (2) designating the label set of advertisement industries in which the advertisement screens are allowed and forbidden to play and setting compatible and contradictory labels on the advertisement screens; (3) establishing a screen selecting frame with a hierarchy structure and gradually screening advertisement screens and corresponding screen position sets; (4) realizing corresponding screen selecting algorithms according to different constraining conditions in each hierarchical filter; (5) and storing orders, selected screens and screen position information into a Redis database. The method achieves accurate screen selection on the basis of multidimensional constraining conditions including advertiser comprehensive geographical positions, receiver features, business environment, etc. and has high commercial value and application and popularization value.
Description
technical field [0001] The invention relates to digital signage advertisements, in particular to an accurate digital signage advertisement screen selection method based on multi-dimensional labels, and belongs to the field of new media advertisement delivery. Background technique [0002] With the rapid development of Internet technology and the digital transformation of the advertising industry, digital signage advertising has been widely used in government agencies, banking and finance, commercial chains, airport stations, business halls and other industries and places. Compared with traditional TV advertisements and newspaper advertisements, digital signage advertisements are more flexible. Advertisers can support personalized and customized advertisement screen selection according to different audience groups. On the other hand, for the precise screen selection of advertising orders with multiple constraints, efficient and stable advertising screen selection methods have...
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IPC IPC(8): G06Q30/02G06F17/30
Inventor 赵霞张珣于重重于田昊樊庆谈鸿燕田嫦丽解贵龙
Owner 广州冠众电子科技股份有限公司