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Geographical-position-based internet outdoor advertisement putting system and putting method

A geographical location and advertising delivery technology, applied in marketing and other directions, can solve the problems of high advertising cost and geographical restrictions, and achieve the effect of low cost, high return and high conversion rate

Active Publication Date: 2015-10-28
SHANGHAI BIHU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Due to the above-mentioned problems in the prior art, the present invention proposes a geographic location-based Internet outdoor advertising system and method, the purpose of which is to effectively solve the problems of high cost and geographical restrictions in existing advertising

Method used

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  • Geographical-position-based internet outdoor advertisement putting system and putting method

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Embodiment Construction

[0017] The present invention will be described in detail below in combination with specific embodiments.

[0018] A geographic location-based Internet outdoor advertising delivery system, including a platform terminal 1, a mobile terminal 3 and a cloud service terminal 2, wherein:

[0019] The platform end 1 includes an agent WEB end 11, an advertiser WEB end 12 and a background management WEB end 13, the advertiser WEB end 12 is connected to the agent WEB end 11, and the agent passes through the The agency WEB terminal 11 provides advertisement design and bidding services for the advertiser. The background management WEB terminal 13 collects data and makes statistics, so that the operation of functions such as advertisement, member and advertiser or agent management, and report can be reviewed.

[0020] Several mobile terminals 3 have a service function based on geographic location, and APP is installed on the mobile terminals, so that they can share and connect to an intell...

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Abstract

The invention discloses a geographical-position-based internet outdoor advertisement putting system and putting method. The system comprises a platform terminal, a mobile terminal, and a cloud service terminal. The platform terminal consists of an agent WEB terminal, an advertiser WEB terminal, and a backstage management WEB terminal; and the advertiser WEB terminal is connected with the agent WEB terminal and the backstage management WEB terminal by a WEB server. The mobile terminal having a geographical-position-based positioning function is connected with an intelligent outdoor advertisement terminal based on hotspot network sharing. The cloud service terminal contains the WEB server, a database server and a DSP cloud server, wherein the WEB server, the database server, and the DSP cloud server are successively connected; and the WEB server is respectively connected with the agent WEB terminal, the advertiser WEB terminal and the backstage management WEB terminal. The DSP cloud server connected with a plurality of mobile terminal units by a network and transmits data to the database server; the WEB server terminal divides an advertisement putting area into a plurality of putting regions; and advertisement information that should be putted by all mobile terminal units is sent to all mobile terminal units by the DSP cloud server.

Description

technical field [0001] The invention relates to a geographic location-based Internet outdoor advertisement delivery system and delivery method. Background technique [0002] Traditional outdoor advertising marketing methods are not cost-effective. Advertisements placed by users cover a limited number of people. Because most of the billboards rely on the construction of a certain business district or landmark building. The cost of this outdoor advertising model is high, because the users who place the advertisements actually bear the costs of rent, depreciation, and the cost of the idle period behind the billboards, resulting in a high price. [0003] Secondly, limited by the technical operation mode, the potential of advertising content cannot be fully released. At present, domestic outdoor electronic advertising relies on LCD and LED technology. Specifically, in order to improve the effect, it is necessary to increase energy consumption, not to mention high cost, and it ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0261G06Q30/0267G06Q30/0275G06Q30/0277H04W4/02H04W4/029H04W4/23
Inventor 王剑锋张小林
Owner SHANGHAI BIHU NETWORK TECH CO LTD