Television terminal based service operating method and system

Abstract

The invention provides a television terminal based service operating method and system. The method comprises the following steps: when a TV program watched by a user currently is a specified TV program, extracting specified program information from the current TV program; obtaining corresponding valid service information from a service server according to the specified program information; displaying the valid service information in a preset region of a TV screen; receiving an operating instruction input by the user according to the valid service information and sending the operating instruction to the service server; and receiving and displaying an operating result returned by the service server in a preset region of the TV screen. With adoption of the method and system disclosed by the invention, the user cannot miss a wonderful TV program while selecting an interesting service and performing operations, thus greatly enhancing the entertainment and convenience when the user watches TV and improving the user experience.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a service operation method and system based on a television terminal. Background technique [0002] In daily life, when a user watches a TV program of interest, he may wish to simultaneously participate in business operations related to the TV program he is currently watching. For example, when a user is watching a sports event program, he may wish to participate in a betting event related to the sports event; when a user is watching an entertainment program, he may wish to participate in a voting activity related to the entertainment program; When viewing an infomercial, there is a possibility that the user may wish to participate in a purchase event related to the infomercial. [0003] However, in the prior art, currently, there are few methods for online service operations of TV terminals, and the implementation methods are generally single. For exampl...

AI Technical Summary

Problems solved by technology

However, in the prior art, viewers cannot directly complete the purchase of commodities through TV, but can only purchase commodities through other terminals (for example, other devices such as mobile phones or computers) while watching TV shopping programs, and Before the purchase operation, the user also needs to manually screen various commodity information, so that the viewer cannot conveniently carry out the purchase operation, and it is difficult to achieve the expected effect, which is unfavorable for the user to normally watch the TV program currently being played. impact, and the operation is relatively cumbersome, which greatly reduces the user experience

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