Method and apparatus for automatically constructing association structure of delivered keyword

Abstract

The present invention discloses a method and apparatus for automatically constructing an association structure of a delivered keyword. The method comprises: dividing industry categories related to seed words and service types under the industry categories; according to the industry categories and the service types, constructing the seed words under all the service types to form a seed word library; matching a delivered keyword with the seed word in the seed word library, and determining the industry category and the service type that the delivered keyword belongs to according to a matching result, wherein the industry category and the service type that the delivered keyword belongs to are the industry category and the service type that are stored in association with the seed word matched with the delivered keyword; and according to the industry category and the service type that the delivered keyword belongs to and that is obtained by matching, generating an association structure of the delivered keyword, wherein the association structure comprises an association plan and an association unit, the association plan is the industry category that the delivered keyword belongs to, and the association unit is the service type that the delivered keyword belongs to.

Description

technical field [0001] The invention belongs to the technical field of computer network search, in particular to a method and device for automatically constructing a keyword correlation structure. Background technique [0002] With the increasing popularity of the Internet, search engines take advantage of Internet users' dependence on search engines and usage habits, and try to deliver relevant information to the target group as much as possible when Internet users search for information. The usual practice is that when a website puts some specific keywords in the search engine system, when netizens search for related businesses through the search engine, once the search words entered by the netizens match the specific keywords placed, they will be displayed on the search results page. The push information corresponding to the delivery keyword. [0003] In an existing search engine system, before placing keywords, it is necessary to configure an association structure corre...

AI Technical Summary

Problems solved by technology

[0006] 1. Artificially divide the association structure of the keyword according to the meaning of the keyword. When multiple people maintain the same association structure, because each person has different experience in dividing standards, it may cause confusion in the association structure and bring inconvenience to subsequent management and monitoring of the association structure data ;

[0007] 2. When the number of keywords is large, if the above method of artificially dividing the keyword association structure is still used, the delivery efficiency will inevitably be reduced

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