User attribute analyzing method and device

A user attribute and analysis method technology, which is applied in the field of user attribute analysis methods and devices, and can solve problems such as inability to subdivide users of mobile terminals.

Inactive Publication Date: 2016-06-01
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The main purpose of the present invention is to provide a user attribute analysis method and device to solve the problem that the existing DPI log analysis method cannot accurately segment mobile terminal users

Method used

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  • User attribute analyzing method and device
  • User attribute analyzing method and device
  • User attribute analyzing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0076] Step 1. According to the longitude and latitude coordinates of the base station location, perform a matching search on the GIS electronic map, establish a corresponding relationship between the base station and each residential community, and divide multiple base stations belonging to the same community into a logical base station, so that one logical base station corresponds to one residential community. Community.

[0077]Step 2. Collect and store the parking point information (that is, the above-mentioned parking information) of the terminal mobile user every evening (10:00 p.m. to 5:00 a.m. the next day) during the specified time period, and the collected parking point information includes at least the terminal user , the start time of the terminal user staying at the parking spot, the end time of staying at the parking spot, and the base station number corresponding to the parking spot. In addition, the above specified time period may be three months, six months, o...

Embodiment 2

[0086] Step 1. According to the longitude and latitude coordinates of the base station location, perform a matching search on the GIS electronic map, and establish a corresponding relationship between the base station and each shopping place. A single independent base station can be adopted, or multiple base stations belonging to the same shopping place can be divided into one Logical base stations, so as to realize that one logical base station corresponds to one shopping place.

[0087] Step 2. Collect and store the parking point information of the terminal mobile user every day (10:00 am to 10:00 pm) in the specified time period. The collected parking point information includes at least the terminal user's identification, the terminal user's stay at the parking point The start time of the parking spot, the end time of staying at the parking spot, and the base station number corresponding to the parking spot. In addition, the above specified time period may be three months, ...

Embodiment 3

[0096] Step 1. According to the longitude and latitude coordinates of the base station location, perform a matching search on the GIS electronic map, and establish a corresponding relationship between the base station and each work site. A single independent base station can be adopted, or multiple base stations belonging to the same work site can be divided into a logic Base station, so as to realize that one logical base station corresponds to one work place.

[0097] Step 2. Collect and store the parking point information of the terminal mobile user during the daytime (9:00 a.m. to 5:00 p.m.) every day for a specified period of time. The collected parking point information includes at least the terminal user's identification, the terminal user's location at the parking point The start time of the stay, the end time of the stay at the mooring point, and the base station number corresponding to the mooring point. In addition, the above specified time period may be three month...

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Abstract

The present invention discloses a user attribute analyzing method and device, wherein the method comprises the steps of acquiring the resident information of a mobile terminal in a predetermined geographic area in which the mobile terminal resides within a predetermined time interval; determining whether the resident information reaches a predetermined resident information standard, if yes, determining that a user using the mobile terminal accords with the user attribute of the predetermined geographic area. According to the present invention, an effect of subdividing the users using the mobile terminals is realized.

Description

technical field [0001] The present invention relates to the communication field, in particular to a user attribute analysis method and device. Background technique [0002] The existing user segmentation system usually processes and analyzes the DPI online log to form a characteristic description of the user's online behavior, thereby segmenting the mobile terminal users. However, the existing methods have the following three defects: [0003] The first defect is that mobile terminal users must be required to use mobile phones to browse web pages, and users who do not use mobile phones to browse web pages or users who seldom use mobile phones to browse web pages cannot be segmented. It is difficult for operators to obtain APP log information, and there are also functional phone users who cannot use their mobile phones to access the Internet. [0004] The second defect is that it is impossible to accurately segment user behavior based on the content of web pages browsed by ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/26H04L12/24
CPCH04L43/00
Inventor 尚尔刚张强申山宏王梅周丽
Owner ZTE CORP
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