Information matching processing method and apparatus

Abstract

The invention relates to the field of data processing, and particularly relates to an information matching processing method. The method comprises the steps of: acquiring each search keyword and product information, and forming search keyword and product information characteristic pairs from all the search keywords and all the product information in pairs; calculating a correlation of each search keyword and product information characteristic pair, and according to a correlation calculation result, determining a correlation gear of each search keyword and product information characteristic pair; calculating a predicted click rate of each search keyword and product information characteristic pair, and by utilizing a quantile, determining a predicted click rate gear corresponding to the predicted click rate of each search keyword and product information characteristic pair; and according to the correlation gear and the predicted click rate gear, determining a score of each search keyword and product information characteristic pair, wherein the scores are used for representing matching degrees of the search keywords and the corresponding product information.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to an information matching processing method and device. Background technique [0002] With the development of computer and Internet technology, e-commerce websites have developed rapidly. There are usually massive amounts of data or products stored in e-commerce websites. In order to improve the efficiency of users searching for products of interest, the website server often recommends products matching the search words to users according to the search words entered by users. Among the products recommended to users that match the search terms, some products that are highly matched to the search terms, have good quality and have been advertised are often recommended to users in priority. In order to increase product sales, sellers often choose high-quality products for advertising and promotion. When the seller conducts advertising and promotion, he needs to purcha...

AI Technical Summary

Problems solved by technology

[0005] However, this method in the prior art only considers the correlation between the search term and the advertised product, but does not consider the degree to which the advertised product is preferred by the user, so the matching calculated from this is not accurate

Inaccurate matching calculation results not only lead to sellers failing to effectively promote their products, but also cause the products recommended by the website to buyers and users to not exactly match their needs and interests. Buyers have to search repeatedly to obtain their real products. Interested products, thus increasing the data interaction between the user's client and the server, increasing the data processing load of the server, reducing the processing performance of the server, and seriously occupying precious Internet bandwidth resources

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