O2O closed-loop marketing system based on discount enjoyed by code scanning

Abstract

The invention relates to an O2O closed-loop marketing system based on discount enjoyed by code scanning, comprising an electronic coupon management device used for generating a coupon containing a coupon barcode, a mobile terminal connected with the electronic coupon management device and used for scanning a two-dimensional code to get the coupon generated by the electronic coupon management device and displaying the coupon, a retail device connected with the electronic coupon management device and used for scanning the coupon barcode displayed on the mobile terminal to get discount information, and an order management device connected with the electronic coupon management device and the retail device and used for recording and storing a sale log based on the coupon barcode. Compared with the prior art, the system ensures that the final link of O2O flows back to the line to form a closed loop, the order management device can accurately include every successful deal, the problem in traditional O2O that an online server does not control the deal closing link of a terminal properly is avoided, user's psychological fear brought by forced online payment is avoided, and good user experience is achieved.

Description

technical field [0001] The invention relates to the field of O2O marketing, in particular to an O2O closed-loop marketing system based on code scanning discounts. Background technique [0002] Coupon marketing has a long history and has a good promotion effect, but there are some defects in the existing coupon mode. [0003] "Shelf Coupons": [0004] In the retail industry, there is a concept of "shelf coupons", that is, brand manufacturers will place some paper coupons next to the shelves where the products are displayed in the store. Users receive coupons when purchasing products, and when users pay and settle, they can Enjoy discounts on designated products with coupons. Although "shelf coupons" are simple and easy to use, they have many disadvantages, such as: [0005] 1. It is difficult to estimate the number of users who need to use coupons, and it is impossible to prepare enough coupons in advance; or if too many coupons are prepared, resources are wasted; [0006...

AI Technical Summary

Problems solved by technology

[0005] 1. It is difficult to estimate the number of users who need to use coupons, and it is impossible to prepare enough coupons in advance; or if too many coupons are prepared, resources are wasted;

[0006] 2. When the discount is very strong, there may be a user who has taken a lot of coupons at one time, but other users cannot enjoy the discount, and the brand manufacturer hopes that more users can enjoy the discount (it is best to receive one per person) Coupons), without practical control;

[0010] 1. The production cost of "posters" is very high, and it is difficult to match the preset number when printing with the actual number of users that can be distributed (it is difficult to estimate the number of recipients in advance)

[0011] 2. It is also impossible to control that each user can only receive one coupon or a small number of coupons;

[0012] 3. It is very inconvenient for users to keep coupons;

[0013] 4. This printed coupon is also easy to forge;

[0015] Brand manufacturers and retailers will advertise on various media such as print, outdoor and websites, but the effect of this kind of advertisement cannot be measured by effective data, and it is difficult for users to quickly remember the various discounts described in the advertisement. information;

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