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Advertising method and system

A technology for advertising delivery and users, which is applied in the field of advertising delivery methods and systems, and can solve problems such as inability to deliver advertisements and insufficient dimensions of advertisement labels

Inactive Publication Date: 2019-10-22
北京橙色蹄铁信息咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

According to the above Internet behavior data, advertising labels can be defined for consumers, but the dimensions of such advertising labels are not rich enough
Moreover, when the Internet behavior data does not come from the DMP itself, there is also a problem of how to combine its own ratings data with the advertising labels converted through the Internet behavior data
The above problems make it impossible for advertising users to accurately and targetedly target specific users even in the era of big data.

Method used

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  • Advertising method and system
  • Advertising method and system

Examples

Experimental program
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no. 1 example

[0043] Figure 4 is a signal flow diagram illustrating an advertisement delivery method according to a specific embodiment of the present invention. Combine below Figure 4 A first specific preferred embodiment of the present invention will be described.

[0044] In the first embodiment, the user uses a device, such as a TV or a set-top box, which may be called a viewing terminal in this embodiment. First, the method 400 starts at step 401. In this step, the viewing user uploads the user's natural attribute data to the DMP through the viewing terminal. In this embodiment, the viewing user registers with the DMP by using his or her name, phone number, and address, thereby uploading these natural attributes to the DMP. For example, a viewing user registers with his or her name and phone number, that is, uploads; in addition, the DMP can directly extract the address of the viewing terminal from the viewing terminal, as the user's address, and upload it together.

[0045] In s...

no. 2 example

[0052] still with Figure 4 Take this as an example.

[0053] In the second embodiment, the user has two devices, that is, the user receives media content and advertisements through at least two devices. For example, the two devices are respectively a mobile phone and a tablet computer. First, the method 400 starts at step 401. In this step, the user uploads the user's natural attribute data to the DMP through the mobile phone. On the other hand, users can also upload natural attribute data to DMP via tablet. In this embodiment, the user can use his or her name, age, and address to register with the DMP through a mobile phone and / or a tablet computer, so as to upload these natural attributes to the DMP.

[0054] In step 402, the mobile phone and the tablet computer respectively upload the user's device behavior to the DMP. The user equipment can periodically and automatically upload the behavior data of the user equipment collected in the previous period of time to the DMP...

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Abstract

The invention discloses an advertising method and system. One or multiple devices associated with a consumption user upload(s) behavior data of a consumption user device to a data management platform. The data management platform extracts other behavior data corresponding to the consumption user from an independent data source. The data management platform combines the behavior data, uploaded by the one or multiple devices, of the consumption user device with the other behavior data corresponding to the consumption user to establish a multi-dimension consumption user behavior data model, and the dimensions include time, consumption layer and consumption behavior at least. An advertiser can make advertisements accurately by taking the multi-dimension consumption user behavior data model, established by the data management platform, as reference. According to the method and system, data from different sources is managed by the data management platform to form the multi-dimension data model, and advertising for specific devices of specific users can be made in a predictable or customized manner.

Description

technical field [0001] The present invention relates to advertisements and big data, and more particularly to an advertisement delivery method and system. Background technique [0002] Traditional TV advertisements rely on TV channels for dissemination, and are not targeted to users and terminals. Advertisers spend a lot of time and cost to create and place advertisements, but they may not necessarily achieve good marketing results. [0003] After entering the era of the Internet and big data, the media content trading market uses a data management platform to integrate and manage data. The data management platform, also known as DMP (Data-Management Platform), integrates the scattered first and third-party data into a unified technical platform, and standardizes and subdivides these data, so that users can divide these subdivisions The results are pushed into the existing interactive marketing environment. [0004] The existing DMP data sources mainly focus on ratings da...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/262H04N21/258
Inventor 李静杭小茼郑震光
Owner 北京橙色蹄铁信息咨询有限公司
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