Advertisement target group reach ratio assessment method and device

A group, advertising technology, applied in the field of communication, can solve the problems of poor evaluation rate and evaluation efficiency

Active Publication Date: 2016-12-14
SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD
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Problems solved by technology

[0004] The present invention provides a method and device for evaluating the reach rate of advertising target groups, which are used to solve the problems of poor evaluation rate and evaluation efficiency in the prior art

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  • Advertisement target group reach ratio assessment method and device
  • Advertisement target group reach ratio assessment method and device
  • Advertisement target group reach ratio assessment method and device

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Embodiment Construction

[0058] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0059] figure 1 A flow chart of an embodiment of the method for evaluating the reach ratio of advertising target groups provided by the present invention, as shown in figure 1 shown, including:

[0060] Step 101, acquire the sample library data in the Hbase database, the sample library data includes: attribute data of each sample user and t...

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Abstract

The invention provides an advertisement target group reach ratio assessment method and device; the method comprises the following steps: obtaining sample database data from an Hbase database, wherein the sample database data comprises attribute data of each sample user and corresponding advertising equipment identifications, and the attribute data comprises at least one attribute of the sample user; obtaining monitoring data of a first user group reached by the advertisement in a first preset period before the present time from the Hbase database; using a Hadoop framework to carry out distributed coupling for the monitoring data of the first user group and the sample database data, and obtaining active sample database data; calculating the reach ratio of the target group in the second user group according to the weight value of each sample group in the active sample database data and the monitoring data of the second user group reached by the advertisement in a second preset period before the present time. The Hbase database and the Hadoop framework are employed to increase the monitored user number, and the distributed calculation can improve calculating rate and calculating efficiency.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a method and device for evaluating the reach rate of an advertising target group. Background technique [0002] At present, in the method of evaluating the reach rate of the advertising target group, the advertisement placed by the advertiser is monitored, the monitoring data of the user group touched by the advertisement is obtained, and the monitoring data is saved in the MySQL database in the format of MongoDB. The monitoring data is matched with the sample library data obtained in the pre-investigation to obtain the intersection between the sample library data and the monitoring data, and then through this intersection calculation to obtain the reach ratio of the target group in the sample library data. [0003] However, in the existing technology, the MySQL database can only support the storage of sample data or monitoring data of millions of users, which is d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 陈琛
Owner SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD
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