Method and device used for evaluating injection effect of injected information automatically

An automatic evaluation and information delivery technology, applied in the Internet field, can solve problems such as the inability to measure whether the information release has achieved the effect, and achieve the effect of improving the accuracy of evaluation and scientific evaluation results

Inactive Publication Date: 2017-01-04
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, these indicators are only suitable as an indicator of the settlement fee between the website and the information publisher, and cannot measure whether the information release has achieved the effect

Method used

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  • Method and device used for evaluating injection effect of injected information automatically
  • Method and device used for evaluating injection effect of injected information automatically
  • Method and device used for evaluating injection effect of injected information automatically

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Embodiment Construction

[0022] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe operations as sequential processing, many of the operations may be performed in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The process may be terminated when its operations are complete, but may also have additional steps not included in the figure. The processing may correspond to a method, function, procedure, subroutine, subroutine, or the like.

[0023] The term "computer equipment" in this context, also referred to as "computer", refers to an intelligent electronic device that can perform predetermined processing procedures such as numerical calculations and / or logic calculations by running predetermined programs or instructions, which may include a processor and The memory is realized by the processor...

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Abstract

The present invention provides a method and device used for evaluating an injection effect of the injected information automatically. The method comprises the steps of establishing an information injection effect evaluation model comprising a plurality of predefined decision stages; obtaining the respective user population distribution at the decision stages of the information injection effect evaluation model at a first time point; obtaining the respective user population distribution at the decision stages of the information injection effect evaluation model at a second time point later than the first time point; based on the change of the respective user population distribution at the decision stages at the first time point and the change of the respective user population distribution at the decision stages at the second time point, evaluating the injection effect of the injected information at the aspect of the population distribution of the decision stages between the first time point and the second time point. The method and the device of the present invention can evaluate the injection effect of the information at the aspect of the influence on the overall audiences, so that an evaluation result is more scientific and reasonable, and the evaluation accuracy is improved.

Description

technical field [0001] The invention relates to Internet technology, in particular to a method and device for automatically evaluating the delivery effect of delivery information. Background technique [0002] It is often necessary to put some information on the Internet, such as event information, discount news, product advertisement information, etc. Information publishers really want to know whether the information they have delivered has achieved the expected effect, so as to optimize the delivery strategy and channels. In the traditional information delivery effect evaluation, it is mainly based on a single indicator. For example, the display rate or click-through rate of information released through the Internet is used to judge whether the expected effect has been achieved. [0003] However, these indicators are only suitable as indicators for the settlement of fees between the website and the information publisher, and cannot measure whether the information release...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 哈帕尔江·卡哈尔江王勇军朱耀博
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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