Advertisement automatic selection system and advertisement selection method
An automatic selection and advertising technology, applied in the field of multimedia information, can solve the problems of not satisfying the advertiser, not satisfying the user, and the risk of large advertisement placement
Inactive Publication Date: 2017-02-22
厦门啪啪圈科技有限公司
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Problems solved by technology
[0002] Targeted advertising can provide different types of people with sales and services with different needs. The traditional targeted advertising method is usually aimed at groups, and will not change the push strategy because of one person, so although it will be different from previous advertising methods. It has been improved, but there is still a large risk of advertising delivery, which can neither satisfy users nor advertisers
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[0025] The specific embodiments of the present invention will be further described below in conjunction with the accompanying drawings. It should be noted here that the description of these embodiments is used to help understand the present invention, but does not constitute a limitation to the present invention. In addition, the technical features involved in the various embodiments of the present invention described below can be combined with each other as long as they do not conflict with each other.
[0026] As the first embodiment of the present invention, an advertisement automatic selection system is proposed, such as figure 1 As shown, it includes: a server end 1, a user end 2, a data acquisition end 3, and an advertisement caller 4. The server 1 is connected with the data acquisition terminal 3. The data acquisition terminal 3 includes an active information input module and a big data information calling module. The active information input module is used to artificially...
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The invention discloses an advertisement automatic selection system and an advertisement selection method, and relates to the field of multimedia information. The advertisement automatic selection system comprises a server end, a user end, a data acquisition end and an advertisement caller, wherein the server end is connected with the data acquisition end; the server end is connected with the advertisement caller; and the advertisement caller is connected with the user end. By adopting the technical scheme, the advertisement caller is adopted, before an advertisement is sent to a customer, user information of advertisement release is acquired, and advertisement information is subjected to comparative matching, so that most accurate advertisement information pushing can be performed according to each user, the advertisement click rate of advertisement releasers is increased, and the user experience is improved.
Description
Technical field [0001] The invention relates to the field of multimedia information, in particular to an advertisement automatic selection system and an advertisement selection method thereof. Background technique [0002] Targeted advertising can provide different types of people with different needs of sales and services. The traditional method of targeted advertising usually faces the group, and does not change the push strategy because of one person. Therefore, although it will have Improved, but there is still a greater risk of advertising, which can neither satisfy users nor advertisers. Summary of the invention [0003] The technical problem to be solved by the present invention is to provide an advertisement automatic selection system and an advertisement selection method thereof, so as to accurately realize targeted advertisement push for each user and reduce the risk of delivery. [0004] In order to solve the above technical problems, the technical solution of the presen...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0244
Inventor 上官辉
Owner 厦门啪啪圈科技有限公司