Method and apparatus for detecting effectiveness of promotion URLs
An effective, yet-to-be-detected technology, applied in the Internet field, can solve problems such as large error in detection results, invalid promotion links, and invalid promotion URLs, saving traffic and bandwidth, improving efficiency, and eliminating misjudgments.
Active Publication Date: 2017-03-08
BEIJING QIHOO TECH CO LTD
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[0003] However, when the information of the target promotion content contained in the promotion URL is abnormal, such as the information expires or the information is deleted, the viewer will not be able to access the promotion URL, that is, the promotion URL will become invalid and become an invalid promotion link.
While a large number of invalid promotion links occupy Internet resources in vain, they not only fail to meet the promotion needs of the promoters, but also fail to meet the browsing needs of the viewers for the promotion content.
[0004] At present, among the published promotion URLs, there are quite a few promotion URLs, especially the promotion URLs that are manually maintained. The effectiveness of the promotion URLs is only detected manually. This detection scheme is inefficient and has large errors in detection results.
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[0036] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0037] In the Internet field, for the scenario where the promoter uses the promotion URL to push the promotion content to the viewer, in order to ensure the effectiveness of the push process, it is necessary to regularly check the validity of the promotion URL, so as to avoid the failure of the promotion URL to the promoter and the browser. inconvenience and loss. Based on this, the present invention provides a method and system fo...
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The invention discloses a method and an apparatus for detecting the effectiveness of promotion URLs. The method comprises the steps of obtaining to-be-detected promotion URLs; for each to-be-detected promotion URL, initiating a HEAD request to the promotion URL; if the HEAD request succeeds, determining that the promotion URL is effective; if the HEAD request fails, initiating a GET request to the promotion URL; if the URL request succeeds, determining that the promotion URL is effective; and if the GET request fails, determining that the promotion URL is ineffective. According to the technical scheme provided by the method and the apparatus, the flow and bandwidth of a request process are saved in a way of sending the HEAD request first to the maximum extent as far as possible; and the misjudgment of a return result of the HEAD request caused by the fact that the promotion URL possibly does not support the HEAD request is eliminated in a way of adding a GET request to the failed HEAD request, so that the detection efficiency, reliability and effectiveness are further improved.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for detecting the validity of a promotion URL. Background technique [0002] With the continuous development of Internet technology, Internet users are increasing day by day, forming a huge promotion audience, and more and more promoters with promotion needs hope to promote and publicize through the Internet to improve promotion efficiency. Usually, the promoter publishes the promotion content to the viewer through a URL link. The URL represents a specific promotion content address on the Internet, which is called the "promotion URL". When the viewer clicks on the promotion URL, The corresponding target promotional content will be displayed on the browser, and opened and run according to the type of the target promotional content, realizing the scheme of pushing the promotional content to the viewer. [0003] However, when the information of the target p...
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IPC IPC(8): G06F17/30
CPCG06F16/9566
Inventor 潘青
Owner BEIJING QIHOO TECH CO LTD