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Advertising material data processing method and device

A technology for advertising materials and data processing, applied in the Internet field, can solve the problems of affecting the download rate, no longer display, and low advertising click rate, and achieve the effect of increasing the promotion rate, increasing the click rate, and increasing the download rate.

Active Publication Date: 2019-05-28
BEIJING BYTEDANCE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, in this case, for users who don't know "Journal's headlines" very well, their first reaction is that the "Journal's headlines" in this advertisement seems to have nothing to do with football, so that users will not want to click to view this In this way, the click-through rate of the advertisement will be very low, which will affect the download rate of the APP ("Toutiao") in the advertisement, and finally cause the system to no longer display the advertisement because of the low click-through rate, or, Toutiao of advertisers have given up on the keyword “football news” due to low app download rates
That is to say, the existing advertising material processing scheme for accurate APP download advertisements is not conducive to the promotion of content platform APPs with weak vertical attributes

Method used

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  • Advertising material data processing method and device
  • Advertising material data processing method and device
  • Advertising material data processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0088] see figure 1 , the first embodiment first provides a method for processing advertising material data from the perspective of the application store server, including the following steps:

[0089] S101. The application store server receives a first request sent by a first client of the application store, and determines user behavior information in the first request.

[0090] In actual application, the user can download the client of the application store (in this embodiment, it can be the first client) to his terminal device, so as to send a request to the application store server through the first client, such as querying the application A program (APP) request, a request to view the details of any APP, a request to download an APP, etc.

[0091] In this embodiment, the user may submit the first instruction to the first client. After the first client receives the first instruction, it may send the first request corresponding to the first instruction to the application s...

example 1

[0128] Assume that the information recommendation platform APP A has purchased various types of keywords in the application store B, including "soccer information".

[0129] see figure 2 As shown, when the user sends a search request to the server of the application store B through the first client of the application store B, that is to say, enters "football information" in the search page 21 of the application store B and searches, the application store server The user behavior information in the search request can be determined first, that is, the keyword "soccer information" input by the user.

[0130] Then, the APPs that have purchased "Football Information" can be queried through the above-mentioned first correspondence table, and if APP A is included in the query result, the user behavior information "Football Information" in the search request can be sent to the advertisement material of APP A server.

[0131] In addition, the first device ID of the device where the ...

example 2

[0138] Assume that the information recommendation platform APP A hopes to purchase the recommended position on the APP A detail information page in the application store B.

[0139] see Figure 4 , when the user sends a request to view the detailed information of any APP to the server of the application store B through the first client of the application store B, for example, a certain APP is displayed on the APP recommendation page 41 of the application store, such as "Understanding Ball Emperor" , when the user wants to view the detailed information of "Daoqiudi", the application store server can first determine the user behavior information in the request for viewing detailed information, that is, the page information of "Daoqiudi".

[0140] Then, through the above-mentioned second correspondence table, you can query the APP that has purchased the recommended position in the detailed information page of "Daoqiudi". If APP A is included in the query result, you can send the ...

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Abstract

The embodiment of the invention discloses an advertisement material data processing method and apparatus. The method includes the steps of an application store server receiving a first request sent by a first client through an application store, and determining user behavior information in the first request, sending the user behavior information in the first request to an advertisement material server of a target application APP to allow the advertisement material server of the target APP to obtain corresponding advertisement material data and return the advertisement material data to the store server, and receiving the advertisement material data corresponding to the user behavior information returned by the advertisement material server of the target APP, so as to display the advertisement contents corresponding to the advertisement material data in the result page of the first request. In this way, the clicking rate of accurate APP download advertisement and download rate of APPs displayed in the advertisement can be increased, so that promotion rate of content platform APP with poor vertical properties can be improved.

Description

technical field [0001] The present application relates to the field of Internet technology, in particular to a method and device for processing advertising material data. Background technique [0002] In recent years, with the development of the mobile Internet, the application program (APP, Application) used in the mobile terminal has gradually replaced the website, and has become the Internet tool most relied on by netizens, and its market size exceeds one trillion yuan. Intense market competition has led to various types of APPs investing high budgets in acquiring new users, and the market for APP download advertising has also grown accordingly. [0003] App download ads, classified by type, mainly include: display app download ads and precise app download ads. Among them, the targeted APP download advertisements mainly include the advertisements displayed after the search operation in the application store (may be referred to as "search advertisement"), and the relevant...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0257
Inventor 贾贝贝曹欢欢
Owner BEIJING BYTEDANCE TECH CO LTD
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