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Advertisement flow forwarding QPS real-time computing and allocation method

A technology of traffic forwarding and real-time computing, applied in computing, business, instrument, etc.

Inactive Publication Date: 2017-05-17
天津数集科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The traditional schedule purchase (fixed location and time-packed segment) mode of the advertising industry cannot achieve the goal of advertisers to deliver advertisements to suitable audiences. At the same time, media traffic sellers also expect to realize the remaining traffic. This situation has given birth to the "programmatic Buy"

Method used

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  • Advertisement flow forwarding QPS real-time computing and allocation method
  • Advertisement flow forwarding QPS real-time computing and allocation method
  • Advertisement flow forwarding QPS real-time computing and allocation method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0014] Assume that the traffic distribution of the ADX platform from a certain second is shown in Table 1.

[0015] Table 1

[0016]

[0017] The maximum QPS of DSP1 is set to 2000, and the region of Beijing 100% & Shanghai 80% is set to preferentially forward the traffic distribution received by DSP1 as shown in Table 2.

[0018] Table 2

[0019]

[0020] in:

[0021] 1. The traffic requests in the 1st-4th second are forwarded according to the platform situation in the 0th second. The request in Beijing is 135*100%; the request in Shanghai is 105*80%;

[0022] 2. The traffic request in the 61st-63rd second is forwarded according to the platform situation in the 60th second. The request in Beijing is 200*100%; the request in Shanghai is 80*80%;

[0023] 3. Among them, the total requests of Beijing 2s and 4s are less than 135, so the forwarding is based on the actual traffic.

[0024] 4. The DSP has no special settings for Guangzhou City, so Guangzhou City, like other...

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Abstract

The invention relates to the technical field of advertisement flow forwarding, in particular to an advertisement flow forwarding QPS real-time computing and allocation method and device. The geographical allocation situation of whole platform flow is calculated at intervals of time periods, and the number of requests in each commonly used territory 1S is recorded; then advertisement flow forwarding is performed according to DSP setting. After the advertisement flow forwarding, computing and allocation method for QPS dynamic allocation is adopted, QPS separation can be achieved, the demand for preferentially sending part of territories can be met, and meanwhile QPS filling is ensured as far as possible.

Description

technical field [0001] The invention relates to the technical field of advertisement flow forwarding, in particular to a method for real-time calculation and distribution of advertisement flow forwarding QPS. Background technique [0002] The traditional schedule purchase (fixed location and time-packed segment) mode of the advertising industry cannot achieve the goal of advertisers to deliver advertisements to suitable audiences. At the same time, media traffic sellers also expect to realize the remaining traffic. This situation has given birth to the "programmatic Buy". 2012 is the first year of the development of programmatic advertising in China. After 4 years of development, it has become increasingly mature. According to incomplete statistics, basically "programmatic buying" has accounted for 20-30% of the current digital marketing budget. The annual transaction volume of each advertising exchange market is growing at a double rate. [0003] There are two important ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0261
Inventor 周凌宇顾石张嘉亮郭晋鹏
Owner 天津数集科技有限公司