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Market simulation system

A technology for simulating systems and markets, applied in market forecasting, marketing, etc., can solve expensive and time-consuming problems, and achieve the effect of helping product marketing

Inactive Publication Date: 2017-05-31
上海战择信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by the present invention is to provide a market simulation simulation system in order to overcome the expensive and time-consuming defects of using consumer surveys as market references in the prior art

Method used

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  • Market simulation system
  • Market simulation system

Examples

Experimental program
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Embodiment

[0058] like figure 1 As shown, the market simulation system of this embodiment includes: scaling willingness to pay node 1 . The scaling willingness to pay (WTP) node is designed to scale the input willingness to pay (WTP) matrix by a fixed amount or until a target market share is reached, and then obtain product-level customer distributions. The captured customer distribution can be used to study the impact of advertising campaigns. For example, marketing activities can increase the willingness to pay of all products in the market according to their base amount, then can increase the willingness to pay of the target brand, and finally increase the willingness to pay of the target product itself. Scaling willingness to pay nodes can be cascaded one after the other to simulate this market-to-brand-to-product effect.

[0059] Scaling all products in the willingness to pay matrix can be used to set the baseline number of "no sales" customers. For example, scaling the willingne...

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Abstract

The invention discloses a market simulation system. The market simulation system comprises an input port and an output port of a willingness-to-pay scaling node, the input port is used for inputting an input product array and a willingness-to-pay matrix, the willingness-to-pay matrix is used for representing willingness-to-pay of at least one virtual client for every product, the willingness-to-pay scaling node is used for scaling the willingness-to-pay matrix until a forecasting sale number of a focus product to reach a fixed number or target market share, the output port is used for outputting an output product array and an outputted purchased product matrix, the output product array is used for representing the forecasting sale number of every product, and the outputted purchased product matrix is used for representing willingness-to-pay of the virtual clients for every product and willingness-to-purchase products. The market simulation system is capable of creating a real market simulation model according to a market of a real world for market analysis and product marketing.

Description

technical field [0001] The invention relates to a market simulation simulation system. Background technique [0002] Information marketing decision makers can use various means, data and information to help them make marketing decisions when making marketing decisions, for example, market reports, consumer survey reports, institutional knowledge, etc. Market reports are usually purchased from research institutes or from vendors that specialize in the collection and dissemination of data about the market. Such informative reports include competitor overviews, product reviews, price comparisons and market share data. Consumer surveys can reveal more information about individual consumers' likes and dislikes. However, such consumer surveys are typically conducted by professional market researchers and are often costly and time-consuming, plus these studies can generate large amounts of data that can be cumbersome to access and manipulate. [0003] There is therefore a commer...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0203G06Q30/0206
Inventor 爱德文
Owner 上海战择信息科技有限公司
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