Footwear product life cycle prediction method and system

Abstract

The invention discloses a footwear product life cycle prediction method and system. The prediction method comprises the following steps: frequency of attention paid by consumers to footwear products in a cycle is determined via an RFID card reader and RFID labels arranged on the footwear products; accumulated attention in corresponding cycles is determined according to frequencies of attention in a plurality of different cycles, corresponding attention conversion rates are determined according to all accumulated attention; accumulated attention conversion rates in corresponding cycles are determined according to attention conversion rates of all kinds of footwear products, all accumulated attention and all accumulated attention conversion rates are subjected to fitting operation, all parameters in a Gomperz growth curve model and a BASS model are determined, and life cycles and sales volumes of the footwear products are predicted. The RFID card reader and the RFID labels are arranged in a matched manner, the frequencies of attention paid by the consumers to the footwear products are collected, the attention is quantified, all growth parameters in the Gomperz growth curve model and all BASS parameters in the BASS model are determined, and therefore the life cycles and the sales volumes of the footwear products can be accurately predicted.

Description

technical field [0001] The invention relates to the field of life cycle prediction of footwear, in particular to a method and system for predicting the life cycle of footwear products. Background technique [0002] The product life cycle (Product Life Cycle) refers to the product life course consisting of four periods: investment period, growth period, maturity period and decline period. The period when footwear products are recognized and accepted in the market is also the period when consumers' knowledge of products occurs, develops and recognizes, and produces consumption behavior; at the same time, market feedback is particularly important in this stage. In this process, it is very important to conduct research on the big data of market feedback. [0003] Current life cycle research methods are: [0004] (1) Analogy [0005] The analogy method, also known as the analogy method, defines the various stages of the product life cycle by comparing and analyzing similar pro...

AI Technical Summary

Problems solved by technology

Due to the particularity of footwear products, sales and sales growth rates cannot fully and accurately reflect changes in product demand; at the same time, the life cycle of footwear is affected by various external factors such as seasons, trends, science and technology, and cannot The change cycle of footwear is defined solely based on the sales volume and sales growth rate of the footwear. However, the current methods of studying the life cycle are all based on the sales volume of the product to determine the value of key parameters, which leads to poor prediction accuracy of footwear products. Refer to It is not meaningful

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