A method and device for pushing information data

A technology of information data and data, applied in data processing applications, electronic digital data processing, digital data information retrieval, etc., can solve problems affecting operators' income, affecting TV users' viewing experience, and low utilization rate of TV information data, etc., to achieve Improve the effect of utilization rate and promotion value

Active Publication Date: 2020-12-08
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method of broadcasting TV information data cannot distribute targeted advertisements according to user attributes, which makes the utilization rate of TV information data low and the value of promotion is small, which not only affects the revenue of operators, but also affects the viewing experience of TV users.

Method used

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  • A method and device for pushing information data
  • A method and device for pushing information data
  • A method and device for pushing information data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0067] figure 1 It is a flow chart of an information data push method provided in Embodiment 1 of the present invention. This embodiment is applicable to information data push for TV terminals. The method may be implemented by software and / or hardware deployed in the above-mentioned information data pushing device. The method specifically includes the following steps:

[0068] S100. Obtain the user's affiliation information and usage habit data.

[0069] Wherein, the attribution information may be the attribution information of the user. For example, it can be the user's detailed home address, the user's community information, or the user's work unit address, etc., which can be obtained directly through the home address or work unit address registered by the user when the TV service is activated, or can be It is obtained through information such as the user's TV set-top box, service purchase account, or online shopping account associated with the user's address. In this emb...

Embodiment 2

[0091] figure 2 It is a flow chart of an information data push method provided by Embodiment 2 of the present invention. On the basis of the above embodiments, this embodiment, for step S200 "according to the preset classification rules, assign the information data and the user Information and use habit data to classify and obtain data classification results" and step S300 "analyze the target user's affiliation information, use habit data and the data classification results, and obtain the target user and the data classification results Correspondence" action has been further optimized. Wherein, explanations of terms that are the same as or corresponding to those in the foregoing embodiments will not be repeated in this embodiment.

[0092] Combine below figure 2The information data push method provided in Embodiment 2 of the present invention is described. The method in this embodiment includes:

[0093] S100. Obtain the user's affiliation information and usage habit dat...

Embodiment 3

[0114] image 3 It is a flow chart of an information data push method provided by Embodiment 3 of the present invention. On the basis of the above embodiments, this embodiment performs step S320 "matching the usage habit data of the target user with the classification results of the usage habit data to obtain The action of “corresponding relationship between target users and usage habit data classification results” has been further optimized. Wherein, explanations of terms that are the same as or corresponding to those in the foregoing embodiments will not be repeated in this embodiment.

[0115] Combine below image 3 The information data push method provided by Embodiment 3 of the present invention is described. The method of this embodiment includes:

[0116] S100. Obtain the user's affiliation information and usage habit data, where the user includes a target user.

[0117] S210. Classify the information data according to a preset information data classification rule, a...

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Abstract

An embodiment of the invention discloses an information data pushing method and an information data pushing device. The method comprises the steps of acquiring ownership information and use habit data of a user; according to a preset classification rule, classifying the information data, the ownership information and the use habit data of the user, and obtaining a data classification result; analyzing the ownership information and the use habit data and the data classification results of the target user, and obtaining a correspondence between the target user and the data classification result; and pushing the information data to the target user according to the correspondence. The information data pushing method and the information data pushing device realize technical effects of settling a technical problem of low pertinency in TV information data pushing, realizing targeted TV information data pushing according to specific information such as the ownership information and the use habit information of the user, and improving utilization rate and popularization value of the information data.

Description

technical field [0001] Embodiments of the present invention relate to advertisement release technology, and in particular to a method and device for pushing information data. Background technique [0002] With the development of smart TVs, there are more and more TV users, and the push of TV information data, such as TV advertisements and TV drama promotions, has become an indispensable part of the media industry. At present, in addition to advertisements between TV programs, there are various TV information data in the form of pictures or videos that can be presented to users through software in smart TVs and / or TV set-top boxes. [0003] In practical applications, the push method of TV information data is mainly to broadcast the information data to the user client through the TV front-end / TV sub-front-end system, so that the content and presentation of the information data received by each user are consistent. This method of distributing TV information data cannot provide...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258H04N21/262H04N21/2668H04N21/431G06F16/9535G06Q30/02H04N21/234
CPCG06Q30/0255G06Q30/0271G06F16/9535H04N21/23424H04N21/25866H04N21/26241H04N21/2668H04N21/4316
Inventor 黄沓锋
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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