Media characteristic determining method and device and media recommendation method and device

A technology for determining methods and devices, which is applied in the field of big data, can solve problems such as unsatisfactory delivery effects, and achieve the effect of increasing conversion value and expanding the effect of advertising communication

Inactive Publication Date: 2017-08-15
北京媒立方传媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the purpose of the present invention is to provide a method and device for media feature determination and media recommendation, so as to alleviate the technical problem of unsatisfactory placement effect caused by advertisement placement in inappropriate media existing in the prior art

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  • Media characteristic determining method and device and media recommendation method and device
  • Media characteristic determining method and device and media recommendation method and device
  • Media characteristic determining method and device and media recommendation method and device

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Embodiment Construction

[0063] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. the embodiment. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0064] In the current existing technology, when advertisers choose to use new media to publish advertisements, they generally use their own experience or familiarity with new media. However, since each new media has different communication characteristics, the new media that advertisers choose The media may not be suitable for the advertisement to be released, resulting in the failur...

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Abstract

The invention provides a media characteristic determining method and device and a media recommendation method and device, and relates to the technical field of big data. The media characteristic determining method comprises that index data of evaluation indexes of a media object and preset weights of evaluation index sets of N levels are obtained, and N is an integer greater than or equivalent to 2; according to a preset algorithm, index data of each evaluation index, and the preset weights of evaluation index sets of N levels, an evaluation index of the media object is calculated; media labels are extracted from the transfer content of the media object, and a media label set is obtained; and the evaluation index and the media label set are determined to be media characteristics of the media object. The technical problem that an advertising effect is not ideal due to advertisement are made in improper media is solved, new media most suitable for advertising are recommended to an advertiser, the advertisement spreading effect is improved, and the advertisement converting value is improved.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular to a method and device for determining media characteristics and recommending media. Background technique [0002] New media refers to a communication system that allows social participants to communicate along bilateral relations. It uses digital technology and network technology, through channels such as the Internet, broadband local area network, wireless communication network or satellite, and terminals such as computers, mobile phones, and digital televisions. , to provide users with information and entertainment services, for example, Weibo, WeChat, live broadcast platforms and portals are all popular new media nowadays. New media advertising refers specifically to advertising on new media. Due to the real-time, interactive and platform characteristics of new media, different types of new media advertisements have different spreads on different new media platforms. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0241
Inventor 霍莉安少津
Owner 北京媒立方传媒科技有限公司
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