Outdoor advertisement putting method and device
An advertising placement and outdoor technology, applied in advertising, commerce, instruments, etc., can solve problems such as inaccurate analysis and inaccurate statistics of outdoor advertising audience users
Active Publication Date: 2017-08-29
中国移动通信集团内蒙古有限公司
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[0004] In view of this, the embodiments of the present invention expect to provide a method and device for placing outdoor advertisements, so as to solve the problem of inaccurate statistics and inaccurate analysis of the number of audience users of outdoor advertisements, aiming at carrying out the analysis of the advertisement content and the behavior characteristics of audience users, Improve the accuracy of outdoor advertising
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[0057] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.
[0058] figure 1 The flow chart of the method embodiment that is the outdoor advertisement delivery of the present invention, as figure 1 Shown, method step of the present invention comprises as follows:
[0059] Step 101, acquiring information data of an outdoor advertising space.
[0060] First, the information data of each outdoor advertising space is obtained through the device for outdoor advertising, and the information data of each outdoor advertising space obtained is subjected to data cleaning and data preprocessing to obtain standardized information data of each outdoor advertising space; among them, outdoor advertising The information data of the bit includes the name, size, font size, type, maximum number of advertisements, advertisement content, space location, o...
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The embodiment of the invention discloses an outdoor advertisement putting method comprising the steps that the audience user range of an outdoor advertisement position is determined according to the information data of the outdoor advertisement position; the number of the audience users within the audience user range of the outdoor advertisement position is determined according to the wireless communication parameter data of a service provider; the feature tag of the audience users is obtained according to the wireless communication parameter data of the number of the audience users; the feature tag of audience group users is obtained according to the feature tag; and the putting content of the outdoor advertisement position is determined according to the feature tag of the audience group users and the information data of the outdoor advertisement position. The embodiment of the invention also discloses an outdoor advertisement putting device.
Description
technical field [0001] The invention relates to the technical field of outdoor advertising, in particular to a method and device for outdoor advertising. Background technique [0002] Outdoor media refers to channels or outdoor places located in downtown squares, traffic arteries, commercial buildings, public transportation, aviation terminals, train stations, etc., with flat inkjet printing, electronic display screens, projection or TV walls, etc. as display terminals to display or broadcast A media communication system that produces pictures, texts, videos, sounds, animations and other content or public information; outdoor media has rich display methods, strong image impact, and excellent advertising and information transmission effects; at the same time, it helps shape urban space The environment and the creation of urban landscapes have gradually become an indispensable system for urbanization. [0003] At present, most of the methods for counting, calculating and anal...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0261G06Q30/0271
Inventor 王波郭向红郭翔宇孙颖飞张大亮魏国华白晶晶张景钊蔚丽娟孙佳峰
Owner 中国移动通信集团内蒙古有限公司