Online award advertisement system and method capable of forcing users to evaluate

A user evaluation and user technology, applied in advertising, data processing applications, commerce, etc., can solve the problems of inability to test users' favorability of advertisements, products or brands, and difficult measurement by advertisers, so as to improve the monitoring level of advertising effects and improve The effect of delivery accuracy and labor cost reduction

Inactive Publication Date: 2017-12-15
秦勤
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  • Claims
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AI Technical Summary

Problems solved by technology

[0006] However, on the one hand, this technology requires the advertiser to set the advertising delivery conditions when the advertisement is placed, so that it can be matched with the collected user information, which requires a certain amount of labor costs; The memory of the advertisement, but it cannot test the user's favorability for the advertisement, the product or the brand, so it is difficult to help the advertiser to measure the effect of the advertisement more effectively, and it is also difficult to help the advertiser to optimize the advertising copy material

Method used

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  • Online award advertisement system and method capable of forcing users to evaluate

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Embodiment Construction

[0024] The present invention will be further described below in conjunction with specific embodiments.

[0025] This embodiment is applied to a mobile phone, and the mobile phone is connected to a server through a network.

[0026] As attached in the manual figure 1 As shown, the example system and method include the following technical links:

[0027] 1) User information collection: compare the current user information with the user tag library (various user attributes that need to be known), and for unknown user information or user information that needs to be reconfirmed, according to the question and answer questions defined by the user tag, Display the "User Questions and Answers" page to the user, for example: "Please choose your favorite one among the following decoration effects"; when the user clicks on a certain effect picture (such as decoration style a), the information can be obtained, and the system will This information is stored in the user information databa...

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Abstract

Provided is an online award advertisement system and method capable of forcing users to evaluate, including a user information acquisition link, an advertisement putting link, an advertisement display link, an interactive testing link, a reward link and other technical links, and being characterized by further including a user evaluation link which is arranged after the advertisement display link and before the interactive testing link, and displays a corresponding user evaluation page after each advertisement display is completed, the page includes at least three evaluation options, users have to click one of the options to access the next link, and the user who don't participate the user evaluation cannot get the reward. The online award advertisement system and method provided guarantees the complete corresponding relation of the advertisement and the user evaluation, can completely monitor the users' good feeling about the advertisement, and provide the effective help for the automatic optimization of advertisement putting and the artificial optimization of advertisement copy materials, thereby improving the advertising effect monitoring level of online award advertising, advertising putting automation level, and advertising copy material optimization capability.

Description

technical field [0001] The invention relates to the field of network award-winning advertisements, in particular to a network award-winning advertisement system and method capable of forcing user evaluation. Background technique [0002] Rewarded advertisements on the Internet can reward users who watch advertisements, avoid users’ aversion to traditional advertisements, and attract users to actively watch advertisements; rewarded advertisements usually need to test users’ memory of advertisements to force users to watch advertisements seriously. [0003] None of the existing online award-winning advertisements can test the user's favorability for advertisements, products or brands, so it is difficult to help advertisers to measure the effectiveness of advertisements more effectively, and it is also difficult to help advertisers optimize advertising copy materials. [0004] The Facebook company in the United States has adopted the user evaluation technology of advertisements...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0217G06Q30/0245G06Q30/0246G06Q30/0277
Inventor 秦勤
Owner 秦勤
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