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Efficient advertisement scheduling method and system

An advertising scheduling and efficient technology, applied in the field of efficient advertising scheduling methods and systems, can solve problems such as time-length matching, large computational load, and unreasonable advertising scheduling.

Active Publication Date: 2018-01-12
ZHONGGUANG REDIANYUN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the EPG advertising system, it is required that only one advertisement can be edited on the same channel, at the same position, and at the same time, so every time a new advertisement is edited and enters the system, new advertisement exhaust and the originally set advertisement schedule may occur Conflict and cause system data disorder
[0003] Patent CN102006522B discloses an advertisement scheduling method and system. The advertisement scheduling method and system need to compare each added new schedule with the bit array of the corresponding channel position in the schedule statistics module; but a certain The data volume of the bit array at a certain position in the year is 525,600, which means that there are 525,600 digits for comparison, the amount of calculation is still relatively large, and it needs to be scheduled according to the book and cannot be matched according to the length of time, resulting in unreasonable advertising scheduling , affecting user experience

Method used

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  • Efficient advertisement scheduling method and system
  • Efficient advertisement scheduling method and system
  • Efficient advertisement scheduling method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0052] Embodiment 1 of the present invention provides an efficient advertisement scheduling method, such as figure 1 As shown, the advertisement scheduling method includes the following steps:

[0053] S1: Establish a corresponding bit array according to the scheduling elements of the system, and perform secondary encoding on the bit array to form a character array;

[0054] S2: Receive the advertisement information submitted by the user;

[0055] S3: Edit the received advertisement information into a corresponding bit array, and re-encode the bit array to form a corresponding character array;

[0056] S4: Match the converted character array with the character array at the corresponding channel position of the system;

[0057] S5: Delete advertisement information.

[0058] The present invention provides a new high-efficiency advertisement scheduling method and system. The advertisement scheduling method and system edit the scheduling elements of the system into a character ...

Embodiment 2

[0061] Embodiment 2 of the present invention provides an efficient advertisement scheduling method, which is basically the same as Embodiment 1, the difference is that, as figure 2 As shown, the specific method of step S1 is:

[0062] S11: Edit the scheduling elements of the system into a bit group consisting of 1 and 0, 1 means that one minute of the year is occupied, and 0 means that one minute of the year is not occupied;

[0063] S12: Perform secondary encoding on the bit array to form a character array composed of multiple characters, the character bit of the character is 0 or 1, and the quantity bit is the number of 0 or 1;

[0064] S13: Add separator F between characters.

[0065] In the present invention, each bit array corresponds to a key value (Key) composed of channel information, location information, the starting date of each year or the year, and this bit array can be located by this Key, and each digit value in the bit array Represents whether a minute in a ...

Embodiment 3

[0082] Embodiment 3 of the present invention provides an efficient advertisement scheduling method, which is basically the same as Embodiment 1, the difference is that, as image 3 As shown, step S1 also includes the following steps:

[0083] S11: Edit the scheduling elements of the system into a bit group consisting of 1 and 0, 1 means that one minute of the year is occupied, and 0 means that one minute of the year is not occupied;

[0084] S12: Perform secondary encoding on the bit array to form a character array composed of multiple characters, the character bit of the character is 0 or 1, and the quantity bit is the number of 0 or 1;

[0085] S14: Convert 0 or 1 of each character identification bit into an identifier.

[0086] The present invention converts 0 or 1 into an identifier, so that there is no need to add a separator, and the identifier is 0 or 1, uppercase and lowercase, X or Y, and other characters, so that no separator will cause system data disorder, and can...

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Abstract

The invention relates to the technical field of advertisement scheduling, and in particular to an efficient advertisement scheduling method and system. The advertisement scheduling method comprises the following steps: S1: establishing a corresponding bit array according to scheduling elements of the system, and performing secondary encoding on the bit array to form a character array; S2: receiving advertisement information submitted by the user; S3: editing the received advertisement information into a corresponding bit array, and performing secondary encoding on the bit array to form a corresponding character array; and S4: matching the converted character array with the character array of a corresponding channel position of the system. The invention provides a new efficient advertisement scheduling method and system, according to the advertisement scheduling method and system, the scheduling elements of the system are edited into the character array, the received advertisement information is edited into the character array, and the character array edited from the advertisement information is matched with the character array of the system, thereby greatly reducing the computationamount, avoiding the occurrence of advertisement conflicts, and improving the user experience.

Description

technical field [0001] The invention relates to the technical field of advertisement scheduling, in particular to an efficient advertisement scheduling method and system. Background technique [0002] In the EPG advertising system, it is required that only one advertisement can be edited on the same channel, at the same position, and at the same time, so every time a new advertisement is edited and enters the system, new advertisement exhaust and the originally set advertisement schedule may occur Conflict and cause system data disorder. [0003] Patent CN102006522B discloses an advertisement scheduling method and system. The advertisement scheduling method and system need to compare each added new schedule with the bit array of the corresponding channel position in the schedule statistics module; but a certain The data volume of the bit array at a certain position in the year is 525,600, which means that there are 525,600 digits for comparison, the amount of calculation is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/262H04N21/2668H04N21/81G06Q30/02
Inventor 纪琦华蒲珂曾泽基方宏李哲山鲁豪胡彬魏明
Owner ZHONGGUANG REDIANYUN TECH CO LTD
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