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Information pushing method and system based on DPI (Deep Packet Inspection) big-data analysis

An information push and big data technology, which is applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve the problems of unsatisfactory fineness, rapid changes in URL web content, and advertiser needs, etc., to achieve accurate push and precise information effect

Inactive Publication Date: 2018-01-19
CHINA TELECOM CORP LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] But there are following problems in this method, for example: (1) URL addresses are limited in the URL address storehouse, can only cover a small amount of URLs on the Internet
(2) The content of the URL webpage changes rapidly, and it is difficult to update the address database
(3) The fineness of user labels established by telecom operators may not meet the needs of advertisers. For example, advertisers hope that there are content such as "Lenovo", "Notebook", "HP", "Ultrabook" on the webpage they are viewing users push laptop ads in real time, while user tags may only have categories such as "shopping" and "computer"

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  • Information pushing method and system based on DPI (Deep Packet Inspection) big-data analysis

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Embodiment Construction

[0023] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

[0024] At the same time, it should be understood that, for the convenience of description, the sizes of the various parts shown in the drawings are not drawn according to the actual proportional relationship.

[0025] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.

[0026] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the Authoriz...

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Abstract

The invention discloses an information pushing method and system based on DPI (Deep Packet Inspection) big-data analysis, and relates to the field of digital text mining. The method comprises: acquiring user data packets on the basis of DPI technology; parsing the user data packets into webpage text; extracting a plurality of keywords in the webpage text according to a predetermined algorithm; calculating a similarity degree of a webpage, which contains the keywords, and a pushing information subject word; and pushing information, which is related to the subject word, to a user, who accesses the webpage, when the similarity degree is greater than a threshold. Therefore, quick matching of the keywords in the user-accessed webpage and the pushing information subject word is realized, and thus precisely pushing the information to the user can be realized.

Description

technical field [0001] The invention relates to the field of digital text mining, in particular to an information push method and system based on DPI big data analysis. Background technique [0002] At present, the real-time advertising marketing of telecom operators is to obtain the URL (Uniform Resource Locator, Uniform Resource Locator) address of the user's Internet access based on DPI (Deep Packet Inspection) technology, combined with the classification information of the URL in the pre-established URL address library (such as news, shopping, etc.), tag users, and then manually match marketing topics based on user tags. [0003] But this method has the following problems, for example: (1) URLs in the URL address library are limited, and can only cover a small number of URLs on the Internet. (2) The content of the URL webpage changes rapidly, and it is difficult to update the address database. (3) The fineness of user labels established by telecom operators may not mee...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 赵钧
Owner CHINA TELECOM CORP LTD