Method for carrying out statistics on effective audience volumes of advertisement contents in advertisement players
A technology for advertising content and advertising machines, applied in the field of communication and display, can solve the problems of not being able to judge whether the human body is watching advertisements, and the time that the human body can stay.
Inactive Publication Date: 2018-01-19
福州东方智慧网络科技有限公司
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Problems solved by technology
Although the invention can detect that there is a human body in front of the advertising machine through the sensor module, it cannot determine whether the human body has watched the advertisement, nor can it determine the time the human body stays in front of the advertising machine.
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[0019] A method for counting the effective audience of the advertising content of the advertising machine, such as figure 1 As shown, more than one face tracking client unit 1 and face tracking service unit 2 are included, and the face tracking client unit 1 and face tracking service unit 2 adopt wireless connection;
[0020] The face tracking client unit 1 includes a face acquisition module 11, a face orientation analysis module 12, an advertisement content acquisition module 13, an information transmission module 14, and a face tracking client 15; Orientation analysis module 12, advertisement content collection module 13, information transmission module 14 are connected with face tracking client 15 respectively, and face tracking client 15 controls face collection module 11, people's face orientation analysis module 12, advertisement content collection module 13. The action of the information transmission module 14; the information transmission module 14 transmits the conten...
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The invention discloses a method for carrying out statistics on effective audience volumes of advertisement contents in advertisement players. According to the method, a human face tracking customer unit and a human face tracking service unit are included, wherein the human face tracking customer unit is wirelessly connected with the human face tracking service unit; the human face tracking customer unit comprises a human face acquisition module, a human face orientation analysis module, an advertisement content acquisition module, an information transmission module and a human face tracking client; the human face acquisition module, the human face orientation analysis module, the advertisement content acquisition module and the information transmission module are respectively connected with the human face tracking client; and the human face tracking service unit comprises a server list, a client monitoring module, an attention number statistic module and a human face tracking server.According to the method, statistics can be carried out on effective audience numbers of advertisement players in an appointed time period, and attention rates of advertisement contents can be analyzed, so that benefit is brought to improve the advertisement contents and the attention rates can serve as judgement basis for an advertisement value of the district.
Description
technical field [0001] The invention relates to the field of communication and display technology, in particular to a method for counting the effective audience of advertisement content of an advertisement machine. Background technique [0002] The traditional evaluation indicators of advertising effectiveness are the effective audience (passenger flow) and attention rate of the advertisement, such as: TV has ratings, newspapers have circulation rate, and online advertisements have click volume and click rate. The characteristic of the audience of multimedia advertisements is that most of them pass by in front of the advertising machine in a hurry, they may or may not watch the advertisement, and the audience watching the advertisement may also stay longer in front of the advertising machine to watch the advertisement. [0003] Application number: 201510572235.2 The patent discloses "Advertising Machine and Advertisement Audience Statistics System Based on Advertising Machin...
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Inventor 甘忠文郑光灿
Owner 福州东方智慧网络科技有限公司