Advertisement putting method and device based on verification
An advertising and advertising technology, applied in the Internet field, can solve the problems of billing and deduction errors, billing and deduction errors, and the inability to determine the legitimacy of advertising exposure events or click events, so as to reduce labor costs and improve accuracy. sexual effect
Pending Publication Date: 2018-02-02
XIAMEN MEET YOU INFORMATION TECH
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Problems solved by technology
[0005] In order to solve the problem existing in related technologies that the legality of the advertising exposure event or click event reported by the client cannot be determined, and then there may be errors in billing and deduction based on the advertisement exposure event or click event, resulting in billing and deduction errors, Affecting the placement of advertisements, this disclosure provides a verification-based advertisement placement method
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[0035] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.
[0036] figure 1 is a schematic diagram of an implementation environment involved in accordance with the present disclosure. The implementation environment includes: a server 110 and multiple mobile terminals 120 .
[0037] The association manner between the server 110 and the multiple mobile terminals 120 includes a hardware network association manner and / or protocol, and a data association manner...
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The invention discloses an advertisement putting method and device based on verification. The method comprises the steps of: receiving a reported advertisement event after a target advertisement is put; calculating an advertisement validation code according to the advertisement identification information carried by the advertisement event; comparing the advertisement validation code with an advertisement verification code in the advertisement identification information; getting the advertisement delivery time in the advertisement identification information if the advertisement validation codeand the advertisement verification code are consistent; comparing the advertisement delivery time with the current time, and using the advertisement event as a charging basis for putting the target advertisement if the time interval between the advertisement delivery time and the current time is smaller than a preset value. According to the technical scheme, when the advertisement event is used asa charging basis, the billing accuracy can be improved, and the situation that charging and fee deduction errors are caused and advertisement delivery is influenced due to the fact that a forged advertisement event is received is avoided. As there is no need for manual inspection of the advertising event, the labor cost is further reduced.
Description
technical field [0001] The present disclosure relates to the technical field of the Internet, in particular to an advertisement delivery method and device. Background technique [0002] Modern network technology is gradually becoming the first media. Compared with the traditional four major communication media (newspapers, magazines, TV, radio) advertisements and the recently favored outdoor advertisements, online advertisements have unique advantages, such as no time, Due to space constraints, it is possible to carry out time-oriented, geographically-oriented, channel-oriented and other advertising targeting. The forms of advertising display are diversified, and it is easy to carry out statistical analysis of advertising effects, and the content of advertising can be changed in time according to customer needs, etc. Online advertising is an important part of implementing a modern marketing media strategy. [0003] In the current way of online advertisement delivery, the ad...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0277
Inventor 黄建凡陈方毅
Owner XIAMEN MEET YOU INFORMATION TECH