Content putting method and device of advertising screen

A content delivery and advertising screen technology, applied in the field of outdoor advertising delivery methods and devices, can solve problems such as the inability to solve precise outdoor advertising delivery, the inability to determine user consumption ability and behavior trajectory, and achieve the effect of improving advertising effects and conversion rates

Inactive Publication Date: 2018-02-09
上海维智卓新信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the field of Internet advertising, there have been technologies for precise advertisement delivery based on users' historical web browsing behaviors, but the related technologies only use the user's online behavior data to match advertisement text or advertisement keywords, and do not use user co...

Method used

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  • Content putting method and device of advertising screen
  • Content putting method and device of advertising screen
  • Content putting method and device of advertising screen

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] figure 1 It is a flowchart of a method for placing content on an advertising screen provided by the first embodiment of the present invention. This embodiment can be applied to the situation in which an advertisement is placed on an outdoor advertising screen. The method can be executed by a content placing device, and specifically includes the following steps:

[0043] S110: Acquire terminal device information of users who have passed through the advertisement screen in a period.

[0044] The content delivery method described in this embodiment can be applied to the delivery process of the advertising material required by the outdoor advertising screen. The outdoor advertising screen can be distributed in public places such as airports, stations, shopping malls, banks, office buildings, etc., and can be LCD or LED display screens used to play advertisements.

[0045] The user of the advertisement screen can then receive the audience of the advertisement material playe...

Embodiment 2

[0063] figure 2 The second embodiment of the present invention provides a flow chart of a method for delivering content on an advertising screen. This embodiment adds an operation of a statistical report on advertising effects on the basis of the above-mentioned embodiment, which specifically includes the following steps:

[0064] S210: Acquire terminal device information of users who have passed through the advertisement screen in a period.

[0065] S220. Search a crowd data server according to the terminal device information to obtain corresponding user information.

[0066] S230. Determine the crowd label in the period according to the user information, and obtain the environmental label in the period according to the environmental information where the advertisement screen is located in the period.

[0067] The crowd tag and the environment tag respectively include real-time feature data of at least one attribute, and the real-time feature data can be acquired by a data ...

Embodiment 3

[0092] image 3 A schematic structural diagram of a module structure of a content delivery device for an advertisement screen provided in Embodiment 3 of the present invention, such as image 3 As shown, the terminal equipment information acquisition module 310, the user information search module 320, the label acquisition module 330 and the apparatus include a terminal equipment information acquisition module 340.

[0093] Wherein, the terminal device information acquisition module 310 is used to acquire terminal device information of users who pass through the advertisement screen in the cycle;

[0094] The user information search module 320 searches the crowd data server according to the terminal device information to obtain the corresponding user information;

[0095] The label obtaining module 330 is used to determine the crowd label in the cycle according to the user information, and obtain the environment label in the cycle according to the environmental information wh...

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PUM

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Abstract

The invention discloses a content putting method and device of an advertising screen. The content putting method includes acquiring corresponding user information through inquiring a group data serveraccording to terminal device information; determining group labels in a period according to the user information and acquiring environment labels in the period according to the environment information of the advertising screen in the period; acquiring advertisement material having a matching degree greater than a matching threshold value and putting the advertisement material onto the advertisingscreen. By adopting the technical scheme provided by the invention, the group labels in the period are determined through the user information and the advertisement material having the matching degree greater than the matching threshold value is acquired and put on the advertising screen, so that a problem of an outdoor advertising screen in incapability of accurate putting of advertisement material for specific audiences is solved, accurate advertisement putting is performed when triggering conditions such as environment scene factors of the advertising screen, external weather factors, audience group factors and real time advertisement owner factors are met, and advertising effect and conversion rate are improved effectively.

Description

technical field [0001] Embodiments of the present invention relate to advertisement placement technology, and in particular, to an outdoor advertisement placement method and device. Background technique [0002] Advertising is a product promotion method adopted by merchants. If the advertising can target the consumer groups corresponding to the product, it will undoubtedly achieve better sales results. On the contrary, targeting the wrong consumer groups will not only fail to promote sales, but also It will also arouse disgust among consumers, so merchants hope to find the corresponding consumer groups for the product and achieve accurate advertising. [0003] At present, there is a lack of targeted analysis of the audience in the process of placing outdoor advertisements on buildings, buses, and subways, and it is impossible to achieve accurate placement in different time periods. In the field of outdoor advertising, including electronic billboards in buildings, billboards...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0252G06Q30/0254G06Q30/0255
Inventor 李玉新
Owner 上海维智卓新信息科技有限公司
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