Method and device for managing user information

Abstract

The embodiment of the invention discloses a method and a device for managing user information, and relates to the technical field of big data. Thus, labor resources and marketing resources can be saved. The method comprises steps of determining a first type of users from a user information database, wherein the first type of users do not include users in a service process; according to position information of the first type of the users, determining the first type of service accounts, and distributing the user information of the first type of the users to the determined first type of the service accounts, wherein the first type of the service accounts are associated with labels of customer managers; when quotas of the first type of the service accounts are occupied, distributing the user information of the first type of the users to the second type of service accounts, wherein the second type of service accounts are associated with labels of electric selling centers; and when quotas ofthe second type of service accounts are occupied, distributing the user information of the first type of the users to an online operation platform. According to the invention, the method and the device are suitable for marketing service scenes under the O2O scene.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular to a method and device for managing user information. Background technique [0002] At present, the financial industry has been gradually integrated online, and various online business models have been realized with the help of the Internet and mobile networks. Especially for small and medium-sized financial businesses, due to the consideration of time and labor costs, they have basically switched to online channels for sales. [0003] However, due to the large number of third-party financial institutions and the increasing variety of business models and online channels, a large number of independent precision marketing activities are independently designed by each business team. And when marketing activities become more and more frequent, there are many informal or even illegal financial institutions participating in them, so that customers will be repeatedly marketed by...

AI Technical Summary

Problems solved by technology

And when marketing activities become more and more frequent, there are many informal or even illegal financial institutions participating in them, so that customers will be repeatedly marketed by various operating channels, which has caused marketing resources for formal financial institutions. waste, which increases operating costs

It also caused a lot of harassment to customers, especially after many online marketing channels were used by informal financial institutions, which increased customers' aversion to online marketing methods and further affected formal financial institutions. operation, thereby increasing operating costs

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