Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement releasing method and device, computing device, and storage medium

An advertising and advertising technology, applied in the Internet field, can solve the problems of limited learning ability of linear models, consuming manpower and machine resources, etc., to achieve the effect of improving user experience, improving pertinence, and saving costs

Inactive Publication Date: 2018-05-01
ALIBABA (CHINA) CO LTD
View PDF3 Cites 19 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The disadvantage of this algorithm is that the learning ability of the linear model is limited, and a large amount of domain knowledge needs to be introduced to manually design features and cross combinations between features to indirectly supplement the nonlinear learning ability of the algorithm, which consumes a lot of manpower and machine resources.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement releasing method and device, computing device, and storage medium
  • Advertisement releasing method and device, computing device, and storage medium
  • Advertisement releasing method and device, computing device, and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0064] Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0065] In order to perform advertisement delivery based on the estimated click-through rate of advertisements, the efficiency of advertisement delivery may be improved by optimizing the estimated click-through rate. The present invention provides a novel advertisement placement scheme, which can relatively simply determine advertisements to be displayed to users.

[0066] The technical solution of the present invention will be described in ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement releasing method and device, a computing device, and a storage medium. The method comprises: firstly estimating the click rate of an advertisement; calculatingthe conversion rate of the advertisement based on the statistic click user quantity clicking the advertisement and the statistic activation user quantity for activating advertisement-related items after clicking the advertisement; based on the click rate and the conversion rate, calculating the expected revenue of the advertisement; and finally, releasing the advertisements based on the rankings of the expected revenues of multiple advertisements. The method can improve the targeting of advertisement release and increase the economic benefit of the advertisement.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an advertisement delivery strategy. Background technique [0002] At present, when placing Internet advertisements, the method of sorting advertisements based on the estimated click-through rate of advertisements is mostly used. The higher the bid and the higher the quality of the advertisements, the higher the ranking. Through the statistical calculation of the click-through rate of advertisements, it is possible to understand the advertisements that different users are interested in, so as to display the corresponding advertisements to users more accurately. Accurate advertising click-through rate estimation can improve real advertising click-through rate and increase revenue. Therefore, the estimation of ad click rate is the core basis for ad placement. [0003] When delivering advertisements, the advertisements are sorted using a method based on the estimated click-thr...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0254G06Q30/0255
Inventor 潘岸腾
Owner ALIBABA (CHINA) CO LTD