Advertisement releasing method and device, computing device, and storage medium

An advertising and advertising technology, applied in the Internet field, can solve the problems of limited learning ability of linear models, consuming manpower and machine resources, etc., to achieve the effect of improving user experience, improving pertinence, and saving costs

Inactive Publication Date: 2018-05-01
ALIBABA (CHINA) CO LTD
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

The disadvantage of this algorithm is that the learning ability of the linear model is limited, and a large amount of domain knowledge needs to be introduced to manually design

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  • Advertisement releasing method and device, computing device, and storage medium
  • Advertisement releasing method and device, computing device, and storage medium
  • Advertisement releasing method and device, computing device, and storage medium

Examples

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[0064] Hereinafter, preferred embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although the preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to make the present disclosure more thorough and complete, and to fully convey the scope of the present disclosure to those skilled in the art.

[0065] In order to carry out advertisement delivery based on the estimated click-through rate of the advertisement, the effectiveness of advertisement delivery can be improved by optimizing the method of the click-through rate estimation. The invention provides a new type of advertisement placement scheme, which can easily determine the advertisements that need to be displayed to users.

[0066] The technical sol...

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Abstract

The invention provides an advertisement releasing method and device, a computing device, and a storage medium. The method comprises: firstly estimating the click rate of an advertisement; calculatingthe conversion rate of the advertisement based on the statistic click user quantity clicking the advertisement and the statistic activation user quantity for activating advertisement-related items after clicking the advertisement; based on the click rate and the conversion rate, calculating the expected revenue of the advertisement; and finally, releasing the advertisements based on the rankings of the expected revenues of multiple advertisements. The method can improve the targeting of advertisement release and increase the economic benefit of the advertisement.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an advertisement delivery strategy. Background technique [0002] At present, when placing Internet advertisements, the method of sorting advertisements based on the estimated click-through rate of advertisements is mostly used. The higher the bid and the higher the quality of the advertisements, the higher the ranking. Through the statistical calculation of the click-through rate of advertisements, it is possible to understand the advertisements that different users are interested in, so as to display the corresponding advertisements to users more accurately. Accurate advertising click-through rate estimation can improve real advertising click-through rate and increase revenue. Therefore, the estimation of ad click rate is the core basis for ad placement. [0003] When delivering advertisements, the advertisements are sorted using a method based on the estimated click-thr...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0254G06Q30/0255
Inventor 潘岸腾
Owner ALIBABA (CHINA) CO LTD
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