Advertisement position distribution method and device and advertisement putting system

A distribution method and ad delivery technology, applied in the field of data processing, can solve the problems of high cost of manual distribution, low utilization rate of advertising space, etc.

Inactive Publication Date: 2018-05-22
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] This application provides a method for allocating advertising space to solve the problems

Method used

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  • Advertisement position distribution method and device and advertisement putting system
  • Advertisement position distribution method and device and advertisement putting system
  • Advertisement position distribution method and device and advertisement putting system

Examples

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Embodiment Construction

[0107] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the application. However, the present application can be implemented in many other ways that are different from those described here, and those skilled in the art can make similar promotions without violating the connotation of the present application. Therefore, the present application is not limited by the specific implementations disclosed below.

[0108] In this application, a method, device and electronic device for allocating advertisement space, a method, device and electronic device for placing an advertisement, a method, device and electronic device for requesting placement of advertisements, and an advertisement placement method are provided. system. Each will be described in detail in the following examples.

[0109] The core basic idea of ​​the advertising space allocation method provided by this application is: according to the information ...

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Abstract

The invention discloses an advertisement position distribution method and device and an advertisement putting system. The advertisement position distribution method comprises the steps: obtaining theputting demand information of all to-be-putted advertisements; obtaining distributable preset advertisement position groups according to the putting demand information; distributing the preset advertisement position groups and advertisement traffic corresponding to all time ranges in a preset time unit in the advertisement putting time for all to-be-putted advertisements according to the putting demand information and the information of the distributable preset advertisement position groups. The method provided by the invention can achieve the automatic distribution of the advertisement position groups and advertisement traffic for the to-be-putted advertisements, enables one advertisement position to put different advertisements in different time periods, enables one advertisement to be put at different advertisement positions, thereby reducing the distribution cost of the advertisement positions and advertisement traffic, improving the utilization efficiency of the advertisement positions, and providing a putting space for the personalized putting of advertisements.

Description

technical field [0001] The present application relates to the technical field of data processing, and specifically relates to a method for allocating advertising space; corresponding to the above-mentioned method, the present application also relates to an advertising space allocating device and electronic equipment, an advertisement placing method, device and electronic equipment, and a A method, device and electronic device for requesting advertisement delivery, and an advertisement delivery system. Background technique [0002] Online advertising refers to advertisements placed on online platforms. For example, the advertising operation method of placing commercial activities (such as product promotion or brand promotion, etc.) in the advertising space of an e-commerce website is online advertising. When a website has multiple advertising slots, it is necessary to allocate the corresponding advertising slots for the advertisements to be delivered, so as to ensure the traf...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0263G06Q30/0272G06Q30/0273G06Q30/0277
Inventor 孙立岩
Owner ALIBABA GRP HLDG LTD
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