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Method for embedding advertisements in e-book

A technology of implanting advertisements and e-books, applied in the field of e-books, can solve the problems of developers losing users, single advertising display method, negative impact of brand products, etc., to achieve good user experience, accurate target audience, and good delivery effect.

Inactive Publication Date: 2018-06-05
宁波汇三瑞信息科技有限公司
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  • Summary
  • Abstract
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  • Claims
  • Application Information

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Problems solved by technology

[0012] The existing advertising display method is single, and the advertising space of a certain size (usually more than 1 / 10 of the overall area of ​​the mobile phone screen) is forcibly fixed on the originally very limited mobile phone screen, which seriously affects the user experience in the reading process. Even make users feel strongly against advertising behavior and content
[0013] 2. The target audience is not accurate
[0016] Due to the poor user experience of the advertisement and the low accuracy of the target audience, the click-through rate of the advertisement is very low. User
At the same time, this boring form of advertising does not bring advertisers the expected delivery effect, and even has a negative impact on the brand and product

Method used

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  • Method for embedding advertisements in e-book

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Embodiment Construction

[0037] The specific implementation manner of the present invention will be further described below in conjunction with the accompanying drawings.

[0038] Such as figure 1 As shown, it is a schematic diagram of a method for embedding advertisements in e-books according to the present invention, which specifically includes the following steps:

[0039] 1. Search the advertising keywords in the original e-book

[0040] According to the content of the original e-book, select and extract valuable advertising keywords, and organize them by advertising classification.

[0041] Among them, the retrieval is divided into two ways, one is automatic retrieval and the other is manual retrieval.

[0042] The retrieval step of described automatic retrieval comprises:

[0043] Determine multiple advertising keywords;

[0044] Inputting the above-mentioned determined multiple advertising keywords and original e-books into a retrieval device, and using the retrieval device to retrieve rele...

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Abstract

The invention relates to the field of e-books, in particular to a method for embedding advertisements in an e-book. The method comprises the following steps of retrieving advertisement keywords in thee-book through a retrieval apparatus; classifying and storing the retrieved advertisement keywords in one or more databases; determining the advertisement keywords by an advertisement client, performing a search in the databases through the retrieval apparatus, and selecting and determining multiple to-be-embedded advertisement keywords; performing data replacement or insertion on adaptive advertisement materials according to the positions, in the e-book, of the to-be-embedded advertisement keywords determined in the previous step through a replacement apparatus, thereby embedding the advertisements; and regenerating a file in an e-book format in a format conversion apparatus according to contents of the e-book embedded with the advertisements, and releasing the file to a server, so thata user can perform downloading and reading through a network. The user experience is effectively improved; target audiences are clearly determined; and incomes can be increased for advertisers.

Description

technical field [0001] The invention relates to the field of electronic books, in particular to a method for embedding advertisements in electronic books. Background technique [0002] With the advent of the third generation mobile communication (3G for short) era, more and more users access the Internet through mobile terminals. Due to the high degree of exclusiveness of mobile phones, it is easier to segment users, which is convenient for providing users with personalized advertising services and improving the accuracy of advertising. [0003] According to iResearch's 2011 China Mobile Marketing Industry Development Research Report, in 2011, the global mobile advertising market reached US$3.3 billion, a year-on-year increase of 230%. In China, the number of mobile phone users is close to 1 billion, the number of 3G users has exceeded 140 million, and the number of smartphones continues to grow. The data shows that mobile Internet advertising will have a broad revenue spa...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0267G06Q30/0271
Inventor 谢楚楚
Owner 宁波汇三瑞信息科技有限公司
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