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Cyber marketing system based on customer matching

A marketing system and customer technology, applied in marketing, commerce, equipment, etc., can solve problems such as low pertinence and unsatisfactory marketing effects, and achieve the effect of improving the effect

Inactive Publication Date: 2018-06-22
WENZHOU BOYING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to solve the disadvantages of low pertinence and unsatisfactory marketing effect in the prior art, and propose a network marketing system based on customer matching

Method used

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  • Cyber marketing system based on customer matching

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Embodiment Construction

[0014] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention.

[0015] refer to figure 1 , a network marketing system based on customer matching, including a data integration platform module, the data integration platform module includes prefecture-city data center data, prefecture-city communication circle data, personalized data and other data, and the output terminal of the data integration platform module and information The input end of the scheduling module is connected, the output end of the information scheduling module is connected with the input end of the data model module, the output end of the data model module is connected with the input end of the marketing opportunity discovery module, the output end of the data mo...

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Abstract

The invention relates to the technical field of cyber marketing, in particular to a cyber marketing system based on customer matching. The system comprises a data integration platform module, the dataintegration platform module comprises prefectural and municipal data central data, city relationship circle data, individuation data and other data, an output end of the data integration platform module is connected with an input end of an information scheduling module, and an output end of the information scheduling module is connected with an input end of a data model module. The cyber marketing system based on the customer matching is intended for marketing planning staffs, helps the analysts more accurately grasp business opportunities, a marketing knowledge base module is used for recording and collecting the common information associated with marketing activities; the common information plays a guiding part in selecting an established target, filtering client lists and appointing amarketing policy, the common information is conductive to making an influencing policy matched with clients for marketing staffs to achieve a purpose of accurate marketing, and the marketing effect iseffectively improved.

Description

technical field [0001] The invention relates to the technical field of network marketing, in particular to a network marketing system based on customer matching. Background technique [0002] Enterprises are in an ever-changing environment, and customers' consumption behaviors are also constantly changing. The basis for analyzing customers' consumption behaviors is data. Only by mastering the data of customers' needs, preferences, behaviors, etc., can they realize their purchasing behavior. The analysis will ultimately promote the growth of the company's sales performance. In the era of big data, massive amounts of data allow companies to study consumer behavior more deeply and build broader models, thereby laying the foundation for matching marketing and bringing new marketing directions and marketing management to companies. It is obvious that the existing marketing methods are less targeted and the marketing effect is not ideal. Contents of the invention [0003] The ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0242G06Q30/0271
Inventor 阚宏伟
Owner WENZHOU BOYING TECH CO LTD