Advertising generation method and device
An advertising and advertising data technology, applied in the field of advertising, can solve the problems of poor service experience for advertisers, increase the burden on advertisers, and low efficiency, and achieve the effect of improving generation efficiency and real-time, saving communication time, and improving service experience.
Inactive Publication Date: 2018-07-10
ALIBABA (CHINA) CO LTD
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Problems solved by technology
At present, during the cold start process of the ad style, advertisers are required to provide creative materials that conform to the new ad style. For example, the advertiser adds several product photos to the existing creative material. effect, it may be necessary to launch a new ad style and require the advertiser to provide creative materials suitable for the new ad style. During this period, on the one hand, the advertising service provider and the advertiser need to communicate more, which is less efficient. And it increases the burden on advertisers, and the service experience for advertisers is poor
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[0050] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0051] The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention are intended to cover a non-exclusive inclusion, for example, a process comprising a series of steps or a device of structure need not be limited to the expressly listed Instead, those structures or steps may include other steps or structures not expressly listed or inherent to the process or device.
[0052] An embodiment of the present...
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The embodiment of the invention provides an advertising generation method and device. The method comprises the steps of: detecting an advertising data updating event, and searching an advertising pattern configured to display advertising data after updating; and performing data processing of the updated advertising data based on a pre-configured display rule of the advertising pattern, and obtaining an advertising with a display pattern being the advertising pattern. The method and the device can automatically search the advertising pattern configured to display the advertising data after updating when detecting the advertising data updating event, and can performing data processing of the advertising data based on the display rule of the advertising pattern to obtain a new-pattern advertising with no need for providing advertising data meeting a new-pattern display rule by advertiser so as to improve the generation efficiency of the advertising, reduce the workload of the advertiser and improve the service experience.
Description
technical field [0001] The embodiments of the present invention relate to the technical field of advertisements, and in particular, to a method and device for generating advertisements. Background technique [0002] Advertising is widely used as an important means of selling products. As a specific way of displaying an advertisement, the advertisement style has a direct impact on the display effect of the advertisement. In actual scenarios, it is a common method to enhance the advertising effect by changing the advertising style. [0003] In the prior art, the enabling process of a new advertisement style is called the cold start of the advertisement style. At present, during the cold start process of the ad style, advertisers are required to provide creative materials that conform to the new ad style. For example, the advertiser adds several product photos to the existing creative material. effect, it may be necessary to launch a new ad style and require the advertiser t...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0276
Inventor 黄思宇田新徐振伟孙美玲唐新军
Owner ALIBABA (CHINA) CO LTD